We are looking for a creative and highly engaged Social Media Specialist who understands gaming culture, online communities, and digital trends. The ideal candidate is passionate about video games, skilled in content creation, and experienced in growing and managing social media communities across multiple platforms.

You will be responsible for building brand awareness, increasing audience engagement, supporting game launches, and maintaining an active online presence for our games and community.

Responsibilities

Campaign Management

Plan and execute social media campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others
Develop content calendars aligned with client objectives, product launches, and key milestones
Monitor campaign performance and optimize in real time to improve results
Manage cross-channel campaigns from briefing through reporting

Content Creation & Visual Production

Write engaging captions and ad copy tailored to each platform and target audience
Design and edit social media assets using Adobe Photoshop, Illustrator, and Canva
Assist in coordinating photoshoots, from concept development to shot lists and execution
Work with Senior Multimedia Artists to ensure high-quality visual output

Paid Advertising

Set up, manage, and optimize campaigns using Meta Ads Manager (Facebook & Instagram)
Monitor budgets and performance, optimizing for reach, engagement, or conversions
Conduct A/B testing on creatives and copy to improve campaign effectiveness
Deliver clear and concise performance reports for clients

Social Media Management

Handle day-to-day posting, scheduling, and community engagement for client accounts
Monitor and respond to comments, messages, and mentions as needed.
Maintain consistent brand presence and alignment across all platforms
Stay updated on platform trends, features, and emerging content formats, especially short-form video

Reporting & Strategy

Prepare weekly and monthly reports covering reach, engagement, conversions, and ad performance
Translate data into actionable insights and strategic recommendations for clients
Proactively identify issues and propose solutions
Perform tasks or responsibilities as may be assigned by the Management and Department Head.

Job Requirements

Bachelors degree in Marketing, Communications, Multimedia Arts, Advertising, or related field

Proven experience in social media management, preferably in gaming, esports, entertainment, or tech industries

Strong knowledge of gaming culture, gaming communities, and current gaming trends

Experience managing platforms (Facebook, TikTok, Instagram etc.)

Proficiency in Canva, Adobe Photoshop, Adobe Premiere Pro , CapCut, Meta Business Suite

Basic knowledge of livestreaming platforms and gaming content creation

Strong copywriting and communication skills

Ability to work in a fast-paced environment and adapt to trends quickly

Preferred Qualifications

Experience working with gaming brands, esports teams, or gaming communities

Familiarity with Influencer marketing, Meme marketing, Livestream promotions, Community moderation

Knowledge of games such as MOBA, FPS, MMORPG, or mobile games

Basic photography, videography, or streaming setup knowledge

Experience with paid social media advertising campaigns

Skills And Competencies

Creative storytelling

Trend awareness

Community engagement

Content planning

Gaming industry knowledge

Time management

Team collaboration

Analytics and reporting

Social Media Specialist

SOCIAL MEDIA SPECIALIST