RESPONSIBILITIES
The ABS-CBN YouTube Team seeks a digital video strategist seeks to coordinate and enhance the ABS-CBN-owned YouTube channels. Reporting to the YouTube Video Operations and Strategy Head, the successful candidate will oversee the ABS-CBN-owned YouTube channels as a revenue-generating platform. In addition, he or she has proficiency in the use of CMS, copyright, claims, and analytics.
Channel Optimization
- Implement audience development strategies on ABS-CBN-owned YouTube channels
- Optimize content for maximum visibility and ranking across the YouTube platform
- Creation of channel art, channel icon, thumbnails, end screens, and artcards
- Write accurate, concise and clear video titles, video descriptions, ang tags
- Regularly update the channel frontdoor to promote fresh and relevant content
- Transcode videos into their correct format
Monetization
- Maximize the revenue potential of each video uploaded in the platform
- Scale and optimize the monetization of ABS-CBN's assets with a deep understanding of digital rights, advanced analytics, and complex claiming scenarios
- Assess channel and monetization performance leveraging knowledge of the YouTube / Facebook ecosystem and platform strategies
Digital Rights
- Ensure that the audio and video presented in the content do not contain third-party materials
- Distinguish complex territorial rights and multi-party ownership issues
Data Analysis
- Generates, consolidates, analyses, and presents data to stakeholders alongside actionable insights and strategies to increase revenue generation.
- Key Functions include but not limited to:
Data Generation
Data Analysis and Strategy
Data Visualization
Data Support for Internal Teams
REQUIREMENTS
- Possess a Bachelor's degree in a job related field such as Communications.
- 2-3 years of experience in experience in YouTube & FB channel operations, statistical analytics, and digital analytics
- Has excellent writing and communication skills; Social media writing experience is a plus
- Passion and appreciation of the media, entertainment and creative industry is a plus
- Strong ability to articulate technical and statistical concepts clearly and concisely
- Experience in video editing and Adobe Photoshop is a plus
