YouTube Content Strategist (Travel)

The Role

We're looking for a YouTube Content Strategist who can turn luxury travel, destination weddings, celebrations, and hospitality topics into engaging content that educates, inspires, builds trust, and drives action.

You understand what captures attention on YouTube and can take content from insight and concept through scripting, production direction, optimization, and performance analysis.

This role requires a strong understanding of audience psychology, storytelling, channel growth, and YouTube best practices—particularly for aspirational, high-intent audiences planning luxury travel experiences, destination weddings, and milestone celebrations.

Key Responsibilities

Content Strategy & Planning

• Develop YouTube content strategies aligned with business, audience growth, and revenue objectives

• Build content pillars around destination weddings, luxury travel, wedding planning, venues, resorts, honeymoon experiences, industry insights, supplier spotlights, real weddings, and celebration trends

• Identify content opportunities based on audience behavior, travel trends, wedding trends, seasonal demand, and business priorities

  
  

Content Production

• Script and structure videos with strong hooks, compelling storytelling, and high audience retention

• Transform complex wedding planning, travel, venue selection, and luxury hospitality topics into engaging and accessible content

• Collaborate with marketing, sales, event, travel, and industry experts to develop video concepts and narratives

• Create content that inspires action from couples, travelers, venues, suppliers, and industry professionals

  
  

Channel Growth & Optimization

• Optimize titles, thumbnails, metadata, playlists, and SEO

• Improve discoverability, watch time, click-through rates, subscriber growth, and audience engagement

• Apply YouTube best practices to maximize channel growth, authority, and commercial impact

• Identify opportunities to convert viewers into leads, inquiries, event attendees, members, or customers

  
  

Performance & Insights

• Monitor channel analytics including retention, CTR, search traffic, audience behavior, and conversion signals

• Use performance data to refine content strategy, formats, publishing cadence, and creative direction

• Stay informed on YouTube trends, platform updates, luxury travel trends, destination wedding trends, and developments within the hospitality industry

• Continuously test new content formats, storytelling approaches, and growth opportunities

Requirements

• 3–5+ years of experience in YouTube content strategy, channel management, content creation, or video production

• Strong experience producing educational, lifestyle, travel, hospitality, wedding, luxury, or founder-led content

• Skilled in scripting, storytelling, and structuring long-form and short-form YouTube content

• Strong understanding of audience growth, content monetization, lead generation, and conversion-focused content strategies

• Proficiency with Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut

• Experience using YouTube Analytics, VidIQ, TubeBuddy, Google Trends, and related optimization tools

• Strong communication and collaboration skills

• Experience working with luxury brands, hospitality, tourism, weddings, events, or travel businesses is highly desirable