YouTube Content Strategist (Property)

We're looking for a YouTube Content Strategist who can turn property, finance, and investment topics into engaging content that educates, builds trust, and drives action.

You understand what captures attention on YouTube and can take content from insight and concept through scripting, production direction, optimization, and performance analysis.

This role requires a strong understanding of audience psychology, storytelling, channel growth, and YouTube best practices—particularly for educational and high-intent audiences.

• Develop YouTube content strategies aligned with business and marketing objectives

• Build content pillars around property, finance, investment education, market updates, case studies, expert insights, and community stories

• Identify content opportunities based on audience behavior, market trends, and business priorities

  
  

• Script and structure videos with strong hooks, clear storytelling, and high retention

• Simplify complex property and investment topics into engaging, accessible content

• Collaborate with marketing, sales, and subject matter experts to develop video concepts and narratives

  
  

• Optimize titles, thumbnails, metadata, playlists, and SEO

• Improve discoverability, watch time, click-through rates, and audience engagement

• Apply YouTube best practices to maximize channel growth and performance

  
  

• Monitor channel analytics, including retention, CTR, search traffic, and viewer behavior

• Use performance data to refine content strategy, formats, publishing cadence, and creative direction

• Stay informed on YouTube trends, platform updates, and developments within the property and investment sectors

• 3–5+ years of experience in YouTube content strategy, channel management, content creation, or video production

• Strong experience producing educational, business, finance, property, or investment-focused content

• Skilled in scripting, storytelling, and structuring long-form and short-form YouTube content

• Proficiency with Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut

• Experience using YouTube Analytics, VidIQ, TubeBuddy, Google Trends, and related optimization tools

• Strong communication and collaboration skills

• Understanding of the Australian property market is highly regarded