WordPress Website Developer

Key Responsibilities

Phase: Discovery & Mapping

• Conduct a comprehensive site audit to identify outdated content, structure inefficiencies, and technical issues.
• Create and propose an updated sitemap including page merges, removals, redirects.
• Define and document up to 8 reusable page templates.
• Develop and implement an SEO preservation plan (301s, metadata, etc.).

Design System & Reskin

• Implement a new visual theme and refresh core UI components.
• Redesign the header and footer.
• Replace outdated imagery and update styling across key pages.

Content Updates & Additions

• Update product listings (remove old, add new), including PDFs and media.
• Build and configure dedicated supplier hubs (e.g., IMT, Marini, G&H).
• Redesign the servicing page to include technician profiles.
• Create new pages for Spare Parts and a Media/Podcast section with embedded players.
• Refresh existing contact and quote forms.

Tech Implementation (WordPress)

• Develop a custom post type for managing Stock items.
• Set up supplier outbound link tracking (open in new tab, UTM tagging if needed).
• Clean and optimize the CMS environment.
• Assess and upgrade the page builder (e.g., Elementor, WPBakery) without requiring a full backend rebuild.

Performance, SEO & AI Optimisation

• Implement page speed enhancements and performance best practices.
• Maintain SEO continuity (meta, titles, schema).
• Conduct an AI-readiness check for future search (entities, structured content, FAQs).

QA & Launch

• Perform cross-device testing and accessibility checks.
• Ensure external links and forms are working as expected.
• Support soft launch and monitor post-deployment performance.