Website: www.ipcpack.com
Web Designer & Digital Marketing Specialist
Remote (Philippines)
Job Description
Insulated Products Corporation (IPC) is seeking a creative, detail-oriented, and highly organized Web Designer & Digital Marketing Specialist to support the continued growth of our online presence and digital marketing initiatives.
This role is ideal for someone who enjoys building visually engaging, user-friendly websites that generate leads and strengthen a company's brand. The ideal candidate combines creativity with technical expertise and understands how great website design, user experience, and search engine optimization work together to drive business results.
Working closely with the Marketing Manager, you will be responsible for designing, maintaining, and continuously improving the IPC website while supporting digital marketing campaigns through landing pages, website optimization, SEO, and creative content updates.
We are looking for someone who is dependable, proactive, and passionate about producing high-quality work. The successful candidate takes ownership of projects, communicates effectively, stays organized under deadlines, and continuously looks for ways to improve website performance, user experience, and conversion rates.
Essential Duties & Responsibilities
- Design, build, and maintain website pages using WordPress and Elementor or similar page builders
- Create professional landing pages that support lead generation and marketing campaigns
- Design and update product pages, banners, graphics, and other digital marketing assets
- Ensure all website pages are responsive, mobile-friendly, and optimized for an exceptional user experience (UX)
- Optimize website speed, performance, Core Web Vitals, and overall functionality
- Implement on-page SEO best practices, including metadata, image optimization, heading structure, internal linking, schema markup (where appropriate), and accessibility improvements
- Upload, publish, and format blogs, case studies, FAQs, technical documents, and other website content
- Perform routine website quality assurance by testing forms, navigation, downloads, browser compatibility, and identifying broken links or technical issues
- Collaborate with the Marketing Manager to implement website improvements and support ongoing digital marketing initiatives
- Analyze website performance and recommend improvements using data, user behavior, and industry best practices
- Maintain consistent branding, layout, typography, and visual standards across the website
- Assist in implementing conversion-focused website improvements to increase lead generation and customer engagement
- Stay current with emerging web design trends, WordPress updates, SEO best practices, and digital marketing technologies
- Take ownership of assigned projects and consistently deliver high-quality work on schedule
Requirements
- Based in the Philippines only
- Must be willing and currently capable of working remotely on a part-time schedule
- Must have a reliable personal laptop capable of running WordPress, web design software, and related applications
- Minimum of 2 years of experience in web design, WordPress website management, digital marketing, or a related role
- Strong experience using WordPress (Elementor or similar page builders required)
- Working knowledge of HTML, CSS, responsive web design, and website optimization
- Strong understanding of SEO best practices, Core Web Vitals, and website performance optimization
- Experience using Canva, Figma, Adobe Photoshop, Illustrator, or similar design software
- Basic understanding of Google Analytics and Google Search Console is preferred
- Understanding of branding, typography, color theory, layout, and modern web design principles
- Strong attention to detail with excellent organizational and time management skills
- Excellent English communication skills (written and verbal)
- Ability to work independently, prioritize tasks, and meet deadlines in a remote environment
- Strong internet connection required
- Backup power supply required (UPS, portable power station, or equivalent)
- Experience supporting a US-based company or US clients is preferred
- A portfolio is required. Applications submitted without a portfolio or relevant work samples will not be considered.
Ideal Candidate Traits
- Creative with a strong eye for modern, clean, and professional web design
- Passionate about creating exceptional user experiences
- Highly organized and detail-oriented
- Reliable, dependable, and consistently meets deadlines
- Takes ownership and accountability for assigned projects
- Comfortable working independently with minimal supervision
- Strong analytical and problem-solving skills
- Responsive, proactive, and an excellent communicator
- Naturally curious and always looking for ways to improve website performance, SEO, and conversion rates
- Eager to learn new technologies and continuously improve professionally
- Able to balance creativity with business objectives
- Bright, logical, teachable, and solutions-oriented
Language Skills Needed
- English proficiency required (written and verbal)
Mathematical Skills Needed
Ability to interpret website analytics, performance metrics, conversion data, and basic reporting with strong attention to accuracy.
Reasoning Ability Needed
Ability to identify website issues, recommend practical solutions, prioritize competing tasks, solve problems independently, and exercise sound judgment while supporting the company's digital marketing and lead generation objectives.
Job Type
Salary
- $8.00–$10.00 (USD) per hour, depending on experience, portfolio, and qualifications
Benefits
- Flexible work schedule
- Opportunity to work with a growing US-based manufacturing company
- Opportunity for long-term career growth and increased responsibilities
- Collaborative and supportive remote work environment
Schedule
- 20 hours per week
- Approximately 4 hours per day
- Flexible schedule (subject to coordination with the Marketing Manager)
Work Location
Education
- Bachelor's degree in Web Design, Graphic Design, Digital Marketing, Computer Science, Information Technology, or a related field is preferred but not required
- Relevant professional experience and a strong portfolio will be given equal consideration
