Web Designer & UI/UX Specialist

Background

The Reliability Academy delivers world-class online training to clients and students across the globe. To date, we have helped 100+ companies, and trained 1000+ industry professionals, across 50+ countries in all major industries. Founded in 2018, we are headquartered in Brisbane, Australia but work virtually with most of our team based in the Philippines.

About Us

Our customers are in all parts of the world, from individuals to large multinational companies. We have big plans and are working to deliver our online training in 8-10 different languages to better serve our customers. We believe in being a force for good and that means:

• building a great company with a strong focus on our values and behaviours. We are building a small, but mighty team that truly enjoys working together and delivers a world-class product and experience to our customers.

• serving our niche to the best of our ability and reaching those less fortunate than us. To that purpose, we have launched the Reliability Academy Scholarship Program enabling students in developing nations to access our training with a 75% Scholarship

• aligning our company mission and vision to the United Nations Sustainable Development Goals

The company is growing with a small team of full-time and part-time contractors working across the Asia-Pacific region, currently all reporting to the Operations Manager, also based in the Philippines whilst our Managing Director is based in Brisbane, Australia. We deliberately hire talent in different regions of the world to keep costs down, create diversity, and build a multi-lingual team.

Role Purpose

The Web Designer & UI/UX Specialist will be responsible for shaping and enhancing Reliability Academy's digital presence by creating intuitive interfaces and consistent brand experiences across our marketing website, academy site, and branded mobile app. By leveraging user-centered design principles and analytics, this role aims to improve conversions, user satisfaction, and overall brand loyalty. Beyond day-to-day design tasks, this position also supports the wider team with ad-hoc graphic design needs, ensuring a cohesive look and feel in line with our brand guidelines.

Responsibilities

As Web Designer & UI/UX Specialist your initial responsibilities will consist of:

Website Design & Maintenance

• Maintain and update the Reliability Academy marketing website, ensuring it remains visually appealing, user-friendly, and optimised for conversions.
• Oversee the academy site, focusing on improving the user experience for course participants, simplifying navigation, and streamlining the purchase and learning experience.
• Implement changes to enhance website performance, including page speed optimisations, mobile responsiveness, and SEO best practices.

App Design & Development

• Design and maintain the UI/UX of the branded Reliability Academy app, ensuring a seamless user experience across mobile devices.
• Work closely with our in-house developers to ensure the design and functionality of the app aligns with user expectations and enhances the learning experience.
• Regularly review and update app features, based on user feedback and new design trends.
• Contribute to the release planning process, prioritising updates that improve engagement and user satisfaction.

UI/UX Design

• Design intuitive and visually appealing user interfaces for both the website and app, ensuring that users can easily navigate, interact with content, and complete key actions (such as enrolling in courses or accessing materials).
• Conduct user research, create wireframes, and develop prototypes to test and iterate on new features or designs.
• Collaborate with marketing and product teams to ensure designs align with business goals and meet the needs of users.

Graphic Design & Brand Support

• Support the marketing and wider team with ad-hoc graphic design tasks, including the creation of marketing assets such as banners, icons, and promotional graphics.
• Ensure all designs adhere to Reliability Academy's brand guidelines and maintain a consistent look and feel across all platforms and touchpoints.
• Design social media visuals and presentation materials, where needed, for campaigns, webinars, and events.

Cross-functional Collaboration

• Work closely with developers, marketers, and product managers to deliver designs that are not only visually appealing but also functional and optimised for performance.
• Collaborate with the content team to ensure web and app content is effectively presented and easy to engage with.
• Provide design expertise to support new product launches, marketing campaigns, and website updates.

Performance Monitoring & Optimisation

• Track user behaviour on the website and app, utilising tools such as Google Analytics, Hotjar, or similar to identify areas for improvement.
• Use data-driven insights to continuously improve the UI/UX of the website and app, ensuring high levels of customer satisfaction and engagement.
• Regularly review and analyse conversion rates, user retention, and other key metrics, making adjustments to design and functionality as needed.

What Success Looks Like

Success in this role will be measured by:

• A seamless and engaging user experience across the website, academy site, and app.
• Increased user satisfaction and retention, as indicated by positive feedback and high engagement rates.
• Continuous improvements to the UI/UX based on data-driven insights, leading to higher conversion rates and smoother navigation.
• Consistent branding across all digital platforms, ensuring a professional and cohesive appearance.
• Successful completion of graphic design tasks in line with the needs of the marketing and wider team.

About You

We are looking for someone who is:

• Passionate about creating user-friendly, visually appealing digital experiences.
• Detail-oriented, with a strong eye for design and user experience.
• A creative problem-solver who enjoys using data to inform and improve design decisions.
• Self-motivated and able to manage multiple tasks in a fast-paced environment.
• A strong communicator, both written and verbal, who can collaborate effectively with developers, marketers, and product teams.
• Open to feedback and committed to continuous improvement in their designs.

Your Skills

• Your knowledge, skills and experience:
• Proven experience in web design, UI/UX design, and app design, with a strong portfolio showcasing relevant work.
• You have experience working in a business environment (not only freelancing work)
• Highly proficient in Figma
• Experience using Canva or similar tools for graphic design tasks.
• Strong understanding of responsive design principles and mobile-first development.
• Experience with user testing, wireframing, and prototyping.
• Familiarity with tools such as Google Analytics or Hotjar to track user behavior and make data-driven design decisions to improve conversion
• Basic knowledge of HTML/CSS and front-end development is a plus.
• Fluency in English, with excellent written and verbal communication skills.

What's on Offer

This is a long-term virtual role allowing you to work from home. You will work during Australian business hours i.e. your workday will fall between 7 am to 7 pm GMT+10 to ensure overlap with the rest of the team. There will be a 3-month probation period.

Base pay between USD 600 and USD 1,000 per month depending on experience and skills, with a 13th-month pay in December, 20 days of paid leave, an annual allowance of USD 1,000 towards Private Health Insurance and a chance to earn a performance bonus up to 3 months of salary (subject to business and personal performance).

Applying

If you are interested, please complete the online application (see link below) summarising your background, experience, and what makes you an excellent candidate for the role. Tell us about yourself, your skills, and why you're interested in working with us.

Application form: share.hsforms.com/27FxtdcOKS2q_dQ9VaM-ePwr2bt0

If you do not apply via the above link your application will not be considered. Messages on this platform will be ignored. The application process will be extensive and quite involved: the first step is to complete the online application form via the link above. We appreciate people who pay attention to details so please start your application with the words Blue Coffee.

Once you have completed the application form, please go ahead and complete your online assessment via the link below and make sure you leave your full name and email so we can track your application:

app.hipeople.io/roles/prnnr0ewb586e/public-intro

Those application forms and online assessments will be reviewed, and the strongest candidates will be invited for online interviews. We aim to complete the interview process and have the successful applicant on seat by mid May.