Job Description: Walmart PPC & Account Manager
Position Overview We are seeking a detail-oriented and results-driven
Walmart PPC & Account Manager to oversee advertising campaigns and account performance on Walmart Marketplace. This role requires expertise in pay-per-click (PPC) advertising, marketplace optimization, and account management to drive sales growth, improve ROI, and ensure brand visibility.
Key Responsibilities
- Develop, implement, and optimize Walmart PPC campaigns to maximize sales and profitability
- Conduct keyword research, bid management, and performance analysis to improve campaign efficiency
- Monitor daily account health, including inventory, pricing, and product listings
- Collaborate with cross-functional teams (marketing, operations, and creative) to align advertising strategies with business goals
- Prepare and present performance reports, insights, and recommendations to stakeholders
- Stay updated on Walmart Marketplace policies, tools, and industry trends to maintain competitive advantage
- Troubleshoot and resolve account-related issues, ensuring compliance with Walmart's guidelines
- Identify growth opportunities through data-driven analysis and strategic planning
Qualifications
Education & Experience
- Bachelor's degree in Marketing, Business Administration, or a related field (preferred)
- Minimum 2-3 years of experience in PPC advertising, preferably on Walmart Marketplace, Amazon, or other e-commerce platforms
- Proven track record of managing and scaling marketplace accounts successfully
