Virtual Marketing & Automation Specialist
Location: Remote — Philippines (collaborating daily with the U.S. team)
Employment Type: Full-time
Help us drive growth through smarter marketing systems. As a Virtual Marketing & Automation Specialist, you'll manage and optimize the backend marketing infrastructure that powers lead generation, customer engagement, and brand growth for a luxury, appointment-based sleep showroom focused on personalized sleep consultations, premium products, and a concierge-level customer experience
.
Benefits and Compensati
- onPermanent Work from Ho
- mePaid Time O
- ffMonthly Performance Bon
- usAnnual Bon
- usHealth Allowan
ce
What you'll
do
Marketing Automation & CRM Manage
- mentBuild, optimize, and maintain GoHighLevel workflows, automations, pipelines, tags, triggers, and segmentat
- ion.Create email drip campaigns, customer nurture sequences, and automated lead follow-up syst
- ems.Develop and manage workflows
- for:Appointment remin
- dersMissed lead follow
- -upsReview requ
- estsRe-engagement campa
- ignsCustomer retention campa
- ignsTroubleshoot workflow issues and continuously improve deliverability, open rates, and engagem
- ent.Maintain organized CRM data and ensure automation systems remain clean and effect
ive.
Campaign Performance & Paid Advert
- isingMonitor and optimize Google Ads campaigns to improve lead quality, conversion rates, and return on ad s
- pend.Conduct keyword research and manage negative keyword strate
- gies.Refine audience targeting and retargeting campa
- igns.Optimize advertising budgets and provide performance repor
- ting.Track conversions and identify high-performing traffic sou
- rces.Collaborate on landing page recommendations based on campaign insights and performance
data.
Audience Building & Data St
- rategyBuild and manage highly targeted audience segments using Datamoon or similar audience and data plat
- forms.Create and refine retargeting audience
- s for:Email marketing cam
- paignsConnected TV (CTV) cam
- paignsDigital advertising cam
- paignsUpload, organize, and maintain customer data for audience develo
- pment.Develop demographic and behavioral targeting strategies to improve campaign effectiv
- eness.Support audience planning and optimization efforts to improve lead quality and conversion perfor
mance.
Social Media Strategy & Brand Posi
- tioningAssist in developing and executing a cohesive social media strategy across multiple pla
- tforms.Organize, schedule, and coordinate content calendars and campaign tim
- elines.Generate content ideas, hooks, and campaign themes aligned with business
- goals.Repurpose long-form content into engaging short-form social c
- ontent.Maintain a consistent luxury brand voice and presen
- tation.Help position the business owner as an authority in sleep wellness, mattresses, and sleep edu
- cation.Support engagement and audience growth while preserving an authentic and personal brand pr
esence.
Reporting, Optimization & Process Imp
- rovementAnalyze campaign performance and marketing data to identify opportunities for
- growth.Prepare reports and actionable recommendations based on marketing
- results.Recommend improvements to workflows, automations, and overall marketing ope
- rations.Support continuous optimization of systems, processes, and customer j
ourneys.
Cross-Functional Coll
- aborationWork closely with leadership and marketing stakeholders to align automation, advertising, content, and audience strategies with business ob
- jectives.Coordinate marketing initiatives to support lead generation, customer retention, and overall busines
s growth.
What yo
- u'll bring3–5+ years of experience in marketing automation, CRM management, digital marketing, or a rela
- ted field.Advanced GoHighLevel experience, including workflow creation, automation management, and CRM admin
- istration.Hands-on experience managing and optimizing Google Ads
- campaigns.Experience with Datamoon or similar audience-building, segmentation, and retargeting
- platforms.Strong understanding of marketing funnels, customer journeys, and lead nurturing s
- trategies.Experience creating reports, analyzing campaign performance, and making data-driven recomm
- endations.Excellent communication, organization, and project manageme
- nt skills.Ability to work independently, prioritize effectively, and solve problems pr
- oactively.Understanding of luxury branding, customer psychology, and high-ticket sales env
ironments.
Preferred Qua
- lificationsExperience with SEO and local search op
- timization.Experience managing Meta Ads
- campaigns.Proficiency with AI-powered marke
- ting tools.Experience working with Wi
- x websites.Knowledge of short-form content strategy and content r
epurposing.
