Core Function
Translate strategy into execution by managing VIP campaigns, ensuring performance delivery, and optimizing outcomes.
Key Responsibilities
- Develop Annual Marketing and Communications plan
- Plan and manage VIP campaign calendar, including recall, upgrade, leaderboard, and thematic campaigns
- Design and refine promo mechanics, bonus structures, and reward frameworks to drive conversion and retention
- Monitor campaign performance (GGR uplift, MABD, ROI) and implement continuous optimization
- Work closely with CRM, Data, and Product teams to enhance player lifecycle strategies
- Ensure all campaigns are executed on time, accurately, and within platform capabilities
- Manage campaign budgets and ensure efficient use of marketing spend
- Manage internal communication rollouts (Lark, DigiPlus Community, campaign briefings)
- Support Director in performance reporting, competitive monitoring and strategic recommendations
