Videographer & Video Editor - ALINA

Alina Invisible Braces

Videographer & Video Editor

Most content roles hand you a brief. This one hands you a flywheel and asks you to keep it spinning.

BGC, Taguig • On-site • Full-Time • 50,000 – 100,000/month

WHAT ALINA IS BUILDING

Alina is a premium clear aligner brand in the Philippines. Patients are professionals, entrepreneurs, and creatives in the top 4% of Philippine households — people who care deeply about how they present themselves and expect the brands they choose to reflect the same standard.

We are not building a social media account. We are building a content-driven flywheel with two specific business outcomes: a real community of people who trust Alina, and a steady stream of qualified patients booking complimentary consultations.

These two objectives are different jobs. Community content, roughly 70% of output, builds the trust, following, and referral network. Conversion content, roughly 30%, drives the qualified prospect to book. Both must run simultaneously, in a deliberate ratio, managed by the same person who holds the camera.

WHY THIS ROLE, WHY NOW

Alina's visual identity is not inherited from a predecessor. The format library, the visual grammar, the repeatable production templates — none of it exists yet. The person who joins now writes the playbook and then runs it.

Premium dental content in the Philippines is underdeveloped. Most clinics look clinical. The person who cracks that gap, and sustains it at volume, defines the category. There is no blueprint for that in this market. The opportunity is here because that's what we're building.

WHY ALINA

• A content strategy that is built backwards from business outcomes — not impressions or follower counts. Your work is measured by saves, DM shares, profile visits, and consultation bookings. You'll know exactly what is working and why
• A defined playbook, not a blank brief — the content architecture, the flywheel, the production rhythm, and the 90-day build plan are already written. You own the execution and the evolution
• Premium brand with a high visual bar — the product is shot like jewelry, not like a dental appliance. The audience Alina is building does not respond to urgency or mass-market aesthetics. Your instinct for what feels expensive without being cold is a core job requirement
• Real creative latitude — no coordinator layer, no brief-by-committee. You own the format decisions and the visual identity calls. The test for every piece: would the most image-conscious woman in BGC be proud to share this
• A concrete career path — Videographer & Video Editor Content Lead Creative Director. The path exists because the brand is scaling and the team scales with it.

We need someone who can look at the Alina feed cold and immediately see what's missing — not after a briefing, not after two weeks of onboarding. The person we're looking for understands that the save and the DM share are the first conversion moments, and every frame they deliver either earns one or wastes the reach that got us there.

WHAT YOU'LL OWN

• The content flywheel — every piece of video output across all four content types: community reach, authority and trust, conversion to consultation booking, and retention of existing followers. Every frame must answer: which stage of the flywheel does this power
• The 70/30 ratio — approximately 70% community content (Type A/B) and 30% conversion content (Type C), reviewed and adjusted monthly against two metrics: is following growing, and are organic consultation bookings increasing
• Weekly production rhythm — Monday planning and review, Tuesday/Thursday shoot days, Wednesday rough cut and Stories delivery, Friday final grade and delivery. The system is defined. You run it without being chased
• Minimum output floor — 2–3 Reels per week, Stories footage for 5–7 posts per day delivered to front-of-house, 1 patient journey milestone piece every two weeks, 1 conversion piece (result reveal or testimonial) every two weeks. Below this floor, the flywheel slows
• Visual identity — Alina's color grading, pacing, and framing standards across all tiers. No rapid cuts, no overhead fluorescent lighting, no clinical backgrounds. Product is shot like jewelry. The aligner case belongs on the same surface as the right objects
• Risk signal — you are the first to know when the Stories folder is running empty, a patient journey arc is behind schedule, or a conversion piece hasn't been in the pipeline for two weeks. You flag it and fix it before it affects the flywheel

THE CONTENT ARCHITECTURE YOU'RE RUNNING

Four content types. Each powers a specific stage of the flywheel. Every piece of content you produce must be able to answer which type it is — and which stage it powers.

Content Type

What to Produce / What Drives It

Type A — Community (70% of output)

Patient reaction moments (hold the shot — do not cut early). Clinic aesthetic and destination content. Behind-the-scenes process footage. Journey teasers. Aspirational lifestyle adjacency. Success metric: saves and DM shares, not likes.

Type B — Authority (within the 70%)

Complete fabrication process narrated or captioned. A clinician explaining one concept clearly in 45–60 seconds. Digital design before-and-after. Zendura material shot like product photography. Visual comparison of Alina vs. standard clinic. Success metric: saves and watch-through rate.

Type C — Conversion (30% of output)

Patient journey arc cut for emotion, not information. Why I chose Alina over X — unscripted, two takes maximum. Result reveals — hold the shot, let the emotion arrive. Price contextualization (400K = 1 Cartier Love bracelet) treated as editorial. Design preview reveal. Success metric: DM inquiries referencing specific content, consultation bookings from organic social.

Type D — Retention (woven throughout)

Patient progress check-ins published as a series. Behind-the-brand moments — the team, the clinic in its natural state. Patient life post-treatment with no dental branding. Answered questions from real DMs turned into Reels. Success metric: returning viewers, comments from existing followers, Story reply rate.

WHAT SUCCESS LOOKS LIKE

Timeline

What Success Looks Like

Weeks 1–4 (Foundation)

Visual library of 50+ usable assets built and filed. Stories folder never empty. Every frame passes the three non-negotiables. The review: pass rate above 80% on best 20 clips from the month.

Weeks 5–8 (Build)

First complete patient journey arc delivered in under 5 business days from the milestone moment. Weekly production rhythm running on time without prompting. At least 3–5 DMs per month attributing a specific piece of content as the reason for contact.

Weeks 9–12 (Own It)

Monthly output: 8–12 Reels, Stories footage for 5–7 posts/day sustained, 1–2 conversion pieces always in pipeline. 70/30 community/conversion ratio maintained. Organic consultation bookings growing month-on-month and measurably attributable to social content.

WHAT YOU'LL GET

• Creative ownership at a premium brand standard — your format playbook, your visual identity, your name on how Alina looks on every platform. The test for every piece is set by you: does this make the most image-conscious woman in BGC proud to share it
• A system to run, not just a brief to execute — the flywheel, the content architecture, the production rhythm are defined. You own the execution and the evolution. This is rare for a videographer role at this stage of a brand
• A concrete career path — Videographer & Video Editor Content Lead Creative Director. The path is real because the brand is growing into it
• Above-market compensation — 50,000 – 100,000 per month based on experience and portfolio quality. Range is real
• HMO coverage, 13th month pay, and all government-mandated benefits

HOW WE WORK

We share work before it's ready. We test formats before we commit to them. We retire things that aren't working without attachment. Every piece of content must answer: which stage of the flywheel does this power If the answer is none or I'm not sure — it either hasn't been thought through, or it shouldn't be produced.

No content goes out without sign-off. No exceptions — not a Reel, not a Story, not a reshare. Patient footage requires written consent confirmed by front-of-house before any camera rolls. These are not bureaucratic steps. They are how a premium brand operates.

The minimum output floor is non-negotiable: below 2 Reels per week, reach growth stalls. Below 5 Stories per day, Alina disappears from the top of the follower's feed. If the production schedule cannot support the minimum, the process is simplified — not the output reduced.

A NOTE ON WHAT WE'RE NOT

The most common hesitation from strong candidates: Is this a social media coordinator job with a better title It is not. There is no coordinator layer above you and no creative director approving shots before they go out. You own the format decisions, the visual identity calls, and the production rhythm.

On volume versus quality: Alina's content history already showed what happens when content optimizes for reach without brand alignment — views that produce zero consultation bookings. Entertainment content with no connection to Alina's patient or product is explicitly out of scope, regardless of trend or performance on other accounts. The audience Alina is building saves content, shares it privately to specific trusted friends, and audits the profile before they DM. Impressions are not the metric. Saves, DM shares, and consultation bookings are.

On brand experience: you do not need dental industry experience. You need to have produced content for at least one brand where the cost of looking mass-market is real — premium wellness, beauty, lifestyle, spirits, or automotive all qualify. The instinct is transferable.

WHAT WE NEED

• 5+ years of continuous, professional video production — shooting and editing. You have owned the full process solo: camera, lighting, sound, direction, post-production. Not supported someone who did
• A portfolio that shows premium brand sensibility — at least one brand where looking mass-market was not acceptable. We are looking for work that makes us slow down, specifically one piece that shows intimacy and warmth — not drama, not energy, not spectacle
• Proven ability to sustain volume without quality dropping — evidence of producing 10+ finished pieces per month consistently across a content calendar, not just campaign or one-off work. Batch-shooting is a skill you already have
• Full post-production proficiency — Premiere Pro, DaVinci Resolve, or Final Cut including color grading, sound design, and platform-optimized exports. CapCut for quick-turn social. After Effects or motion graphics is a strong advantage
• Fluency in how the algorithm actually works — not just how to post, but why certain content earns saves and DM shares, how the profile grid functions as a trust signal, and when a trend is worth riding versus when it will date the brand in three weeks
• Experience directing non-professional talent on camera — patients and clinic staff. The ability to capture genuine, unscripted moments from people who are not performers is not optional for the patient journey content this role requires

HOW TO APPLY

Apply through this link: https://job-boards.greenhouse.io/evismart/jobs/4095038009

Or via alina.com/careers with the following:

• Your resume or CV

• A link to your portfolio, reel, or social page — applications without a portfolio will not be reviewed

• A short note (2–3 sentences): name a piece of content you've come across recently that was exceptionally well-made, and tell us what the editor or director specifically decided that made it work. Not what brand it was for — what the creative decision was.

We care about your eye, your taste, and how you think. The note is the first test of that.

Alina Invisible Braces • Philippines • alina.com