Vice President - SkyBranch

Great Eastern is launching Skybranch, a new branded customer engagement and distribution channel within the Group Agency & Financial Advisors (GAFA) division. Skybranch operates two complementary functions: a Contact team responsible for outbound customer engagement and relationship nurturing, and a Sales team responsible for end-to-end product sales for customers who prefer to purchase directly without being assigned a personal financial representative.

Key Responsibilities

• Strategic Leadership: Define and execute the channel strategy in alignment with GAFA objectives. Translate the operating model into operational reality, setting the direction and performance standards for both the Contact and Sales teams. Ensure the channel prioritises relationship quality and customer trust alongside commercial outcomes.
• Governance & Compliance: Own the compliance posture of the channel. Ensure all activities comply with MAS regulations, GE internal policies, PDPC requirements, and AML obligations. Resolve outstanding compliance questions with the relevant internal teams before go-live and maintain ongoing regulatory alignment in steady state.
• Stakeholder Management: Serve as the primary interface between Skybranch and a broad set of cross-functional stakeholders including senior leadership, Customer Activation, Data, IT, and Compliance. Manage dependencies, align priorities, and escalate blockers effectively.
• Performance Oversight: Own the channel performance framework. Set targets, commission reporting, and drive the team towards the prospect-to-commitment conversion goal. Oversee the transition from manual to automated reporting as technology matures.
• Technology & Data: Sponsor technology readiness across CRM, AI, and customer insight platforms. Make informed go/no-go decisions on interim manual processes where technology is not yet ready, and sign off on platform migrations as they occur.
• Team Building & Development: Recruit, onboard, develop, and retain both Skybranch teams. Confirm staffing, reporting structures, and all regulatory licensing requirements before launch.
• AI-Assisted Outreach Transition: Oversee the phased transition from fully human-led outreach to AI-assisted customer engagement, working with technology partners to define readiness benchmarks and quality standards for the transition.
• Have minimum 8 years of experience in insurance distribution, financial services operations, or a closely related field.
• Demonstrate experience building and scaling customer engagement or distribution programmes.
• Have strong working knowledge of MAS regulatory requirements for insurance sales and financial advice.
• Have proven stakeholder management and cross-functional leadership skills.
• Experienced working with CRM platforms and data-driven customer engagement strategies.
• RNF licensed (preferred; not mandatory but advantageous).
  
  

How You Succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.
  
  

Who We Are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of AA- by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world's most highly-rated banks, with an Aa1 rating from Moody's and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World's Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To All Recruitment Agencies

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Work Locations

SG-GE Centre

Job

GE Financial Advisers