Job Description

Job Responsibility

Establish and maintain a user tagging system (demographics, behavior, paying/retention, channel source, etc.) to ensure data consistency
Design and execute precise activation, retention, conversion, and re-engagement strategies through segmentation and targeting
Design and implement user personas and scenario-based operations; deliver clear user journeys and touchpoint matrices
Collaborate with Data, Product, Content, and Channel teams; iterate plans based on data insights
Own end-to-end activities—from design, execution to evaluation; monitor key metrics (retention, LTV, ROI)
Build and maintain dashboards; regularly produce reports and insights
Monitor user feedback and health; develop risk alerts and response measures
Contribute to product iterations with UX improvements; close the loop

Work Experience(Years): 2

Educational Background: Bachelor's Degree

Required Language Proficiency: English; Filipino

Required Skills

Education: Bachelor's degree or higher; preferred majors include Marketing, Statistics, Computer Science, Data Analysis, Business/Management
Experience: 2–5+ years in User Operations, Growth Hacking, Product, or Data Analysis; experience with segmentation and retention activation is a plus

Skills

Data-driven mindset; proficient with analysis tools (Excel/SQL/Python/R; BI tools like Tableau/Looker/Power BI)
Capable of building and managing a user tagging system; basic data modeling skills
Proficient in campaign design and execution; capable of designing A/B tests and evaluating results
Excellent cross-team collaboration and communication; strong project and time management
Market sensitivity to align with business goals
Language & Communication: Proficient English a plus
Personal Traits: Data-driven, results-oriented, user-centric, good storyteller and presenter