The Unit Manager - Key Account Management is overall in charge of all commercial aspects of SM Malls Online through driving digital revenue generation, improving cost efficiency, increasing overall app usage and engagement, conceptualizing business development strategies, leading market and product analytics, and managing tenants and partners commercial initiatives to position SM Malls Online as a scalable revenue and mall companion platform for the organization.
DUTIES & RESPONSIBILITIES
Commercial and Revenue Growth
- Develops and executes strategic plans to drive digital revenue growth across SM Malls Online
- Identifies partnerships, new initiatives, and monetization opportunities
- Pitches digital services and commercial opportunities to tenants and partners
- Establishes business growth strategies aligned with platform objectives
- Oversees commercial initiatives aligned with revenue and usage targets
Accounts Management
- Trains new clients on system processes
- Monitors client performance and ensure SLAs are met
- Meets with clients to ensure all concerns are met and client satisfaction is maintained
- Updates clients on new services offered, marketing campaigns and promos, and other relevant information that needs to be cascaded to clients
Category Management
- Analyzes data and market insights
- Understands pricing, assortment, and sales trends of the different categories
- Plans and implements long term strategies for the different product categories
- Strategizes product positioning to maximize sales
- Researches competitors and suggest promotional and pricing activities.
App Usage Growth and Engagement
- Drives overall SM Malls Online app usage and engagement across mall services
- Develops initiatives to increase installs, registrations, and monthly active users
- Ensures the platform functions as a mall companion app for customers
- Aligns tenants, services, and campaigns to drive repeat usage and retention
EXPERIENCE & EDUCATIONAL REQUIREMENTS
- With at least 10-15 years of related work experience in Business Development, Sales, or Account Management
- Graduate of Bachelor's degree in Business Management/Administration, Marketing, Commerce, or any related course
WORK LOCATION
- Candidates must be willing to be assigned at the Head Office - MOA Square, Pasay City.
