Role Objective
The primary objective of this role is to design and deliver high-fidelity, user-centric web and mobile experiences that drive conversions, reinforce brand identity, and optimize performance. The role will bridge design, marketing, analytics, and development by creating wireframes, mock-ups, and conversion-focused landing pages aligned with brand guidelines, accessibility standards, and SEO principles. This role ensures that every design decision is data-informed, technically sound, and strategically aligned with business goals such as lead generation, sales, and enhanced brand experience.
Job Responsibilities
- Create high-fidelity wireframes & mock-ups (desktop + mobile) aligned with brand guidelines.
- Collaborate with SMEs, marketing, and analysts to ensure content accuracy and messaging clarity.
- Maintain consistent visual hierarchy, spacing, and accessibility best practices (WCAG).
- Review Google Analytics, heatmaps, and Clarity/Hotjar recordings to understand user behavior and apply insights to improve layouts, navigation, and CTAs.
- Conduct major company analysis (e.g., Apple, Land Rover, JB Hi- Fi, Rolex) for inspiration and differentiation.
- Translate marketing and SEO requirements into designs (headlines, metadata placement, content hierarchy).
- Build conversion-focused landing pages with clear CTAs, calculators, or interactive elements.
- Ensure designs are optimized for mobile first, but scalable to desktop.
- Document design rationale so developers understand the why behind each decision.
- Apply SEO fundamentals in design (crawlable text, logical heading structure, internal linking).
- Ensure page templates support fast load times and strong Core
- Web Vitals (lightweight assets, compressed images).
- Provide developers with pixel-perfect mock-ups, specs, and assets.
- Work cross-functionally to validate that designs meet business goals (sales, lead generation, brand experience).
Job Qualifications
- 35 years experience in UI/UX or web design.
- Skilled in creating high-fidelity wireframes and responsive mock-ups (desktop & mobile).
- Proficient in design tools (Figma, Sketch, Adobe XD, or similar).
- Strong grasp of visual hierarchy, accessibility (WCAG), and mobile-first design.
- Familiar with Google Analytics, heatmaps (Hotjar/Clarity), and user behavior insights.
- Ability to translate marketing and SEO requirements into conversion-focused designs.
- Knowledge of Core Web Vitals, lightweight assets, and fast-loading templates.
- Strong collaboration and communication skills for cross-functional teamwork.
