The UI/UX Lead Designer drives the endtoend user experience for SMDC's digital products, leading a design team and ensuring timely delivery of usercentered solutions for both customerfacing and internal platforms. The role requires strong leadership, advanced Figma skills, and a proven ability to create intuitive, scalable interfaces. Experience with OutSystems and JIRA is a plus.
DUTIES AND RESPONSIBILITIES
1. HandsOn Design Execution
- Create wireframes, highfidelity mockups, interactive prototypes, and presentation materials using Figma.
- Translate business requirements into intuitive UI/UX designs and validate them through testing and feedback loops.
- Develop walkthroughs and demo prototypes; familiarity with OutSystems for smoother implementation is a plus.
2. Team Management & Development
- Lead, mentor, and support the growth of a team of UI/UX designers while setting goals and ensuring highquality outputs.
- Foster a collaborative, innovative design culture that encourages creativity and continuous improvement.
3. Design Leadership & Strategy
- Define and uphold UI/UX standards, principles, and vision.
- Ensure digital experiences are userfocused, scalable, consistent, and onbrand.
4. Product & Project Collaboration
- Collaborate with stakeholders, digital teams, and developers on requirements and design recommendations to ensure smooth project delivery.
- Ensure all designs are feasible, scalable, and aligned with technical constraints.
5. Continuous Improvement
- Use analytics, feedback, and user behavior data to optimize experiences.
- Track design trends and emerging technologies to inform improvements.
- Contribute to targets such as increased adoption, ontime delivery, fewer usability issues, improved satisfaction scores, and stronger team performance.
JOB QUALIFICATIONS
Education:
- Bachelors degree in Design, Human-Computer Interaction, Multimedia Arts, Computer Science, IT, or related field.
Experience:
- 610 years of UI/UX experience, including 35 years in a leadership or management role.
- Strong background in designing customer-facing digital products such as apps, websites, portals, and ecommerce platforms.
- Experience in real estate, ecommerce, or largescale digital transformation is a plus.
Technical Skills
- Advanced Figma skills, strong UX fundamentals (research, testing, journey mapping), and experience designing responsive web and mobile interfaces.
- Working knowledge of frontend concepts (HTML/CSS) to ensure design feasibility; familiarity with OutSystems and JIRA is an advantage.
- Ability to create demo videos, prototype walkthroughs, and launch presentations using video/animation tools.
Others
- Willing to work fulltime and onsite in Pasay.
