Trade Marketing Supervisor

Company Description:

Sunpride Foods, Inc. (SFI) is one of the largest manufacturing companies in Cebu and a leading meat processor in the Philippines, known for prominent brands such as Sunpride, Holiday, Kassel, Good Morning, and Shoppers. From its beginnings in 1971, the company has expanded into a four-hectare, state-of-the-art facility in Mandaue City that serves as its corporate headquarters and processes fresh, frozen, and canned meat products. SFI's diverse product line includes corned beef, beef loaf, hotdogs, bacon, sausages, hams, tocino, longganiza, and powdered flavor mixes. The company is recognized with GMP and triple A meat processing plant accreditation from NMIS, as well as HACCP certification for key products. With a workforce of over 1,300 employees nationwide, SFI is committed to operational excellence, employee partnership, and becoming the market leader and brand of choice for meat products across Asia.

Role Description:

The Trade Marketing Supervisor is a full-time, on-site role based in Cebu, responsible for driving trade marketing initiatives that support brand visibility, sales growth, and market share. The role includes planning and executing trade marketing programs, promotions, and merchandising activities across channels and key accounts. The Trade Marketing Supervisor analyzes market and sales data to develop insights, optimize promotional strategies, and monitor campaign performance. Day-to-day responsibilities include coordinating with sales teams and distributors, managing trade budgets, ensuring effective implementation of activation plans in stores, and maintaining strong relationships with internal and external stakeholders. The role also involves preparing regular reports, overseeing trade marketing materials, and ensuring alignment of trade activities with overall brand and business objectives.

Qualifications:

• Candidates should possess strong Market Planning and Trade Marketing skills, with experience in developing and implementing channel and in-store strategies.
• Candidates should possess solid Analytical Skills, including the ability to interpret sales data, market trends, and consumer insights to guide decision-making.
• Candidates should possess excellent Communication skills, with the ability to collaborate with sales teams, trade partners, and cross-functional stakeholders.
• Candidates should possess Sales-related capabilities, such as understanding of retail and distributor operations, negotiation, and execution of trade programs.
• Relevant qualifications include a bachelor's degree in Marketing, Business, or a related field, and experience in FMCG or food manufacturing trade marketing or sales.
• Additional beneficial skills include project management, budgeting, proficiency in MS Office or similar tools, and the ability to work on-site in a fast-paced environment.