Conceptualize an annual trade marketing plan per sales channel to increase brand presence, and market share and achieve sales objectives.
Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing on National Key Accounts, Gen Trade Accounts, and Local Key accounts
Head responsibility to develop, execute, and perform programs created to enhance presence plus ultimate take-away.
Contribute to the organization's goals and objectives and enhance market share and sales performance.
Develop a marketing strategy aligned with the brand strategy while focusing on Distribution, Display, Promotion, and Price
Market Mapping/Segmentation of the Market and defining Distribution objectives.
Merchandising
Preparing cost and CTS for the third-party agency for cost-efficient Merchandising budget
Conducting orientation for Merchandisers and Coordinators
Acquiring a new agency partner for the possible consortium
