Trade Marketing Specialist

About the Role

Location: NCR

Role Type: Full-time

Department: Marketing

Reporting to: Assistant Trade Marketing Manager

The Trade Marketing Specialist is responsible for ensuring flawless implementation of merchandising standards, in-store visibility initiatives, and localized trade projects across assigned areas or accounts. This role works closely with field sales teams and trade partners to ensure full compliance with execution guidelines while gathering insights that drive continuous improvement in in-store presence and shopper experience.

Other responsibilities include:

• On-time and in-full execution of national trade promotions
• Ensures that the area is aligned with national cycle promos, merchandising programs and guidelines, and channel local promos
• Supports the Trade Marketing team in monitoring inventory and ensuring optimal distribution

To succeed and grow in this role, you will be required to meet the following qualifications:

• Bachelor's degree in Marketing, Business Administration, or a similar field of study
• At least 2 years of experience in Trade Marketing or Field Sales
• Proficiency in various tools and software such as Google Sheets and analytics platform
• Strong in communication and negotiation skills

About FELCO

Firefly Electric and Lighting Corporation (FELCO) started in 2001 with a simple goal: to make quality lighting and electrical products available and affordable for every Filipino. From homes to businesses, we continue to offer practical solutions that help power everyday life.

Our brands Firefly, ROYU, ECOlum, Herks, and Xpert are each designed to bring comfort, safety, and convenience into Filipino homes. Alongside our own brands, we partner with respected global names such as CHiNT, ABB, and DCK, giving our customers access to a wide range of everyday and specialized solutions.

We work closely with designers, engineers, contractors, retailers, institutions, and developers, building partnerships that help us understand real needs and respond with the right solutions.