Trade Marketing Officer

5-7 Years

Save

Early Applicant

Job Description

Develop & manage point of sale (POS)materials, planograms, shelf management strategies and in store merchandising concepts.
Work closely with visual merchandising & third party agencies to ensure excellent execution & brand consistency.
Partner with key accounts and distributors to design joint business plans (JBPs). In-store activities and customer specific programs.
Align trade marketing initiatives with sales targets and account specific strategies.
Own the trade marketing budget, ensuring optimal spend efficiency and allocation by channel.
Measure return on investment (ROI) for trade activities and recommend data driven.
Collaborate with product, logistics, supply chain and finance teams to ensure stock availability and timely roll out of campaigns.
Serve as the key liaison between brand marketing, sales and category management teams.
Career growth and knowledge will be widened.

Education & Experience

Bachelors degree in Marketing, Business Administration, or a related field. MBA is a plus.
Minimum of 5 years of trade or shopper marketing experience in the FMCG food sector.
Proven track record of managing successful trade campaigns and launching new products in retail

Skills & Attributes

Strong understanding of the FMCG food retail landscape, including traditional trade, supermarkets, hypermarkets, and convenience stores.
Excellent analytical skills; proficiency in Nielsen, IRI, retail audit data, and Excel.
Strong interpersonal and negotiation skills; ability to build relationships with sales teams, retailers, and distributors.
Creativity and innovation in POS and in-store marketing solutions.
Commercially savvy, results-driven, and highly organized