Company Description Ideal Vision Center is a leading eye care and eyewear provider serving customers across Metro Manila and surrounding areas. The company focuses on delivering accessible, high-quality vision solutions, including eye examinations, prescription lenses, and a wide range of eyewear products. Ideal Vision Center emphasizes professional service, customer care, and modern optometric practices to support clear and comfortable vision. Team members work in a dynamic retail and clinical environment that values collaboration, integrity, and continuous improvement.
Role Description The Trade Marketing Manager is a full-time, on-site role based in Metro Manila. This role is responsible for developing and executing trade marketing plans that drive in-store traffic, sales, and brand visibility across optical retail locations. Day-to-day tasks include coordinating promotional activities with sales teams, managing point-of-sale materials, and optimizing product displays and merchandising to support commercial objectives. The Trade Marketing Manager analyzes market trends and performance data, prepares business and trade reports, and collaborates with internal stakeholders to align trade initiatives with overall marketing and business strategies. The role also involves building strong relationships with store teams and partners to ensure effective implementation and evaluation of trade programs.
Qualifications
- Candidates should possess strong Market Planning and Trade Marketing skills, including the ability to design and implement effective trade campaigns and retail programs.
- Candidates should possess solid Business Planning and Analytical Skills to interpret data, forecast performance, and support data-driven decision-making.
- Candidates should possess Sales-related skills, with experience in supporting sales teams, influencing commercial outcomes, and understanding retail or FMCG dynamics.
- Relevant experience in trade marketing, brand activation, or retail marketing, preferably in consumer goods, healthcare, or optical/eyewear industries.
- Bachelor's degree in Marketing, Business, Management, or a related field, or equivalent practical experience.
- Strong communication and presentation skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Proficiency in MS Office or similar tools for reporting, analysis, and presentation, and familiarity with basic market research methods.
- Ability to work on-site in Metro Manila, manage multiple projects simultaneously, and adapt to a fast-paced retail environment.
