Senior Trade Marketing Manager (Global Scope, Work-From-Home)
Shape how pet parents discover our brands in-store and online, across markets worldwide.
About Addiction Foods
Addiction Foods is a fast-growing, brand-led pet food company on a mission to go further for pets. We develop premium, nutritionally advanced products and partner with leading retailers and pet specialty stores
across multiple countries.
This is a
work-from-home role with a global scope, collaborating virtually with cross-market teams and partners.
About The Role
As Senior Trade Marketing Manager, you'll be the
engine behind our global in-store and online presence. You'll work hand-in-hand with Sales, Brand Marketing, and Key Accounts across markets to build trade programs that:
- Win space, visibility, and share at retail.
- Strengthen partnerships with our key customers worldwide.
- Turn shoppers into loyal brand advocates.
You'll also
lead and mentor a trade marketing team, ensuring best-in-class execution across
modern trade, general trade, pet specialty, and e-commerce (where applicable), all while operating from a remote, work-from-home setup.
What You'll Do
Lead Trade Strategy & Planning:
- Develop annual and quarterly global trade marketing plans aligned with brand and sales goals.
- Turn brand strategies into customer-specific initiatives and promotions by market.
- Spot and size growth opportunities by channel, customer, and category across countries.
Activation & Shopper Execution
- Design and roll out visibility, merchandising, promotions, and shopper activation programs in key markets.
- Set clear execution standards and track performance across channels and countries.
- Lead development of effective promo mechanics, and retailer/ distributor's assets, POSM, displays, that stand out on shelf and online.
Customer & Channel Partnership
- Partner with Key Account Managers and Sales to co-create powerful customer plans for global and regional retailers.
- Present trade programs and post-activity reviews to internal stakeholders and key customers.
- Support new product launches with sharp, insight-led activation plans across markets.
Insights & Performance
- Use category, shopper, and sales data to sharpen strategies and plans by market.
- Track ROI, uplift, and off-take, and recommend smart optimisations.
- Monitor competitors globally and respond with agile, impactful initiatives.
Team Leadership
- Coach, develop, and inspire the trade marketing team to high performance.
- Set clear objectives and KPIs, driving ownership, collaboration, and remote ways of working.
- Champion a test, learn, improve mindset within the team.
What We're Looking For
- 58+ years solid experience in Trade Marketing within FMCG or Pet Food (or closely related categories).
- Proven track record of leading trade programs that delivered measurable business impact (sales, share, distribution, or visibility).
- Experience managing and developing a team.
- Strong understanding of retail, distributor, and/or pet specialty channels.
- Experience in regional or multi-market roles is a strong advantage.
- Strong commercial acumen; able to balance brand-building with sales and ROI.
- Confident working cross-functionally with Sales, Marketing, Supply Chain, and external partners in a remote, virtual environment.
- Dynamic, hands-on, and a natural marketer blending creativity with data-driven decisions.
- Excellent communication, presentation, and stakeholder management skills, comfortable working across time zones.
Why Join Us
- Global impact, real visibility Own the trade marketing agenda and see your ideas come to life in-store and online across multiple markets.
- Work from home, work with the world Collaborate with passionate teams in different countries while enjoying the flexibility of a remote setup.
- Build something meaningful Help shape how pet parents experience a premium pet food brand they can trust.
- Cross-functional exposure Partner with regional Sales, Brand, E-commerce, and Supply Chain teams on high-impact projects.
How To Apply
If this sounds like you, please send your CV to
[Confidential Information]
You May Also Attach a Short Cover Letter Highlighting
- Your most impactful trade marketing project (and the results), and
- Your experience leading and developing a team, especially in a regional or global context.
We look forward to hearing how you can help us win with shoppers, customers, and pets around the world.
