- Multinational Company
- Stability & Security
About Our Client
This organization is one of the leading beverage manufacturers in the Philippines, offering a diverse portfolio that spans both alcoholic and non-alcoholic products. It is recognized for its strong presence in the market, innovative product development, and commitment to delivering high-quality beverages that cater to a wide range of consumer preferences. The company operates across multiple channels, including modern trade, general trade, and on-premise establishments, and is known for its dynamic approach to marketing and distribution.
Job Description- Strategic Planning & Execution:
- Develop comprehensive trade marketing strategies aligned with brand and business objectives.
- Manage the full campaign lifecycle-from ideation and planning to execution and post-analysis.
- Channel & Brand Management:
- Design tailored trade programs for various channels, including modern trade, general trade, and on-premise (bars, restaurants, hotels).
- Ensure consistent brand presence and impactful in-store and on-premise activations across all beverage brands.
- Performance Monitoring:
- Track KPIs, analyze ROI, and provide actionable insights to optimize future campaigns.
- Maintain agility to adjust strategies based on market trends and brand priorities.
- Cross-Functional Collaboration:
- Work closely with Sales and Marketing teams to ensure seamless execution of trade initiatives.
- Coordinate with external vendors and agencies for merchandising and promotional activities.
The Successful Applicant
- Minimum 8 years of experience in trade marketing, preferably within FMCG or beverage industry.
- Proven track record of managing end-to-end trade marketing campaigns (strategy to execution).
- Comfortable handling alcohol category and managing on-premise channels.
- Strong ability to pivot quickly and adapt to multiple brand requirements.
- Ability to work independently as an individual contributor in a fast-paced environment.
What's On Offer
- Opportunity to shape a newly created position and make a significant impact on brand growth.
- Work with a dynamic portfolio of beverage brands, including alcohol, in a highly collaborative environment.
Contact: Dex Vergara
Quote job ref: JN-112025-6887232
