Trade Marketing Lead – Food Service
Arla Foods Corporation is looking for a
Trade Marketing Lead who has a strong background on developing and executing commercial marketing strategies that drive penetration, visibility, and growth of Arla Foods food service portfolio. This role partners closely with Sales, Marketing and Supply Chain teams to create impactful programs that strengthen distributor partnerships and maximize brand presence across food service channels. If you see yourself thriving in an environment where good leadership and empowerment are key to success, then we are looking forward to having a conversation with you!
Read more about our part of the business here Inside Arla | Arla.
How You Will Make An Impact
You will belong in an organization with over 140 years of heritage as a European cooperative, being a strong leader requires a mindset where you can work across all business units and navigate in a matrix organization, it also requires you to be a team player, where you see the value of teamwork and collaboration
- You will drive the annual Food Service Trade Marketing Plan aligned with brand, category, and sales objectives, identify growth opportunities across channels such as QSR, HORECA, institutional, and distributors and lead the development of channel strategies, pricing frameworks, and go‑to‑market initiatives.
- You will design and manage trade marketing programs, menu support solutions, sampling plans, and product launches catered to the food service direct account and distributor partners.
- You will track program ROI, forecast demand impact, and recommend actions to improve effectiveness; and monitor industry trends, emerging cuisines, menu innovations, and operational pain points within food service.
- You will collaborate closely with Sales to ensure alignment on customer plans and execution needs, partner with Marketing on brand messaging, product claims, communication toolkits, and innovation pipeline input, and work with Supply Chain on demand forecasting and planning for trade-driven requirements.
- You will own and manage the trade marketing budget, ensuring high-impact and cost-effective initiatives, and evaluate and manage suppliers, agencies, and third-party partners.
- You will build and strengthen partnerships with key accounts, chefs, food service operators, and distributors by participating in customer business reviews, innovation presentations, and ideation sessions.
The Trade Marketing Lead will be part of the Food Service team and will report directly to the Head of Food Service.
What Will Make You Successful
- You have at least 5 years of professional experience in Trade Marketing and Product Management in Food Service.
- You have strong understanding of food service segmentation, kitchen operations, menu development, and distributor dynamics.
- You an inspiring leader and demonstrates exceptional collaboration and communications skills
- You are organized, results-driven, thrives in a dynamic work environment, able to create sound decisions and demonstrates ownership
- You can do thorough data analysis and confidently communicate results and insights for action planning
What do we offer
We're committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you'll join a market leader who produces nutritious household-favourite brands in a way that make things better for our customers, the farmers who own us, and the whole world.
Would you like to join us
If you want to facilitate innovation and help shape the industry, then seize this exciting opportunity. Please apply as soon as possible as we will process applications on a continuous basis and close the recruitment once the right candidate is found.
For additional information, please email Arla PH Human Resources at [Confidential Information].
Shape the Future of Dairy
Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.
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