Job Title: Trade Development Specialist
The Trade Development Specialist is responsible for expanding product distribution, increasing market presence, and strengthening business relationships within assigned territories. She/He engages with wholesalers, retailers, distributors, and trade partners to develop sales opportunities and ensure consistent product visibility and availability.
Key Responsibilities
- Develop and expand the products market reach within assigned areas.
- Maintain and grow relationships with distributors, wholesalers, and retail accounts.
- Conduct route selling, trade visits, and daily market calls to ensure product availability.
- Execute merchandising standards and ensure products are properly displayed.
- Implement trade marketing campaigns, promotions, and sampling activities.
- Monitor competitor activities, pricing, and trade performance.
- Collect and analyze market and sales data to identify opportunities and challenges.
- Prepare regular sales, route, and trade performance reports.
- Ensure compliance with company policies, trade agreements, and pricing guidelines.
Qualifications
- Graduate of any 4-year course (Preferably Business, Marketing, or related field).
- Experience in FMCG, field sales, merchandising, or trade development is an advantage.
- With a valid drivers license
- Owns a motorcycle and willing to travel extensively.
- Knowledgeable in route planning, sales reporting, and market execution.
Skills & Competencies
- Strong communication and negotiation skills.
- Good customer relationship and networking ability.
- Sales-driven, proactive, and highly motivated.
- B2B
- Ability to work independently in the field.
- Basic computer skills (MS Excel, Word, or sales reporting tools).
