TikTok Shop Operations Lead

We are seeking an experienced and results-driven TikTok Shop Operations Lead to oversee and scale our TikTok Shop e-commerce business from the ground up. In this role, you will own the overall channel strategy, manage the end-to-end sales funnel, lead product merchandising, and drive operational execution across store management, short video content, livestreams, and paid traffic.

The ideal candidate has a proven track record of scaling brands on e-commerce platforms, strong analytical acumen, and expertise in managing multi-disciplinary teams to hit aggressive GMV and profitability targets.

Store & Growth Strategy:

• Define and execute the overall TikTok Shop operating strategy.
• Translate brand positioning, target demographics, and revenue goals into actionable monthly and weekly operational plans.

End-to-End Funnel Management:

• Oversee the full TikTok e-commerce ecosystem, including store operations, content creation, livestreaming, creator affiliate networks, and paid ad traffic.
• Take full accountability for final GMV, conversion rates (CVR), and project profit margins.

Product Merchandising & Strategy:

• Analyze market trends and platform sales data to identify, select, and bundle hero products.
• Build hit-product plans, optimize inventory mix, and develop pricing strategies that maximize sales velocity and profit margins.

Livestream & Content Coordination:

• Align and schedule both in-house live sessions and creator/affiliate livestream partnerships.
• Lead post-livestream review sessions analyzing traffic sources, funnel drop-offs, click-through rates (CTR), and conversion rates to continuously optimize future broadcasts.
  

• Experience: Proven track record (3+ years) leading e-commerce operations, specifically on TikTok Shop or high-growth social commerce platforms.
• 0-to-1 Brand Scaling: Demonstrated experience building brands from scratch and driving hit products on social media channels.
• Funnel Mastery: Deep understanding of social commerce funnels, including content retention hooks, livestream conversion tactics, and paid traffic alignment.
• Analytical Skills: Proficiency with e-commerce analytics, post-stream traffic analysis, and backend conversion tracking.
• Leadership & Execution: Strong project management skills with the ability to lead cross-functional teams (content creators, hosts, videographers, and media buyers).