Overview
We are looking for someone to own and scale our TikTok Shop and broader e-commerce ecosystem. This includes Shopify, TikTok Shop, Amazon, Walmart.com, Faire, and other e-commerce wholesale platforms. This is a senior, execution-focused role. We are not looking for someone to learn TikTok on the job. You must come in as a TikTok expert with a proven track record of driving revenue, and then extend that expertise across other channels.
Responsibilities
- Own TikTok Shop end-to-end, including product listings, pricing, promotions, creator strategy, and storefront management
- Drive revenue through TikTok Shop via both organic content and paid ads
- Manage and scale creator and affiliate programs with a clear focus on sales, not just content output
- Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Adwords, and other relevant channels
- Expand learnings from TikTok into Shopify, Amazon, Walmart.com, Faire, and wholesale platforms
- Optimize product listings across all platforms for conversion and discoverability
- Monitor and improve key metrics, including conversion rate, AOV, CAC, and ROAS
- Identify opportunities for bundling, merchandising, and pricing optimization
- Manage inventory flow across channels to prevent stockouts and overages
- Analyze performance data and provide clear, actionable recommendations
