TikTok Shop Creator Outreach Lead
BlackMask (Full Time, Remote)
Reports to: Head of Affiliate & Social Commerce
Owns: Full creator outreach pipeline
Compensation: $2.5k - $3k base per month
Company Overview
BlackMask is one of the fastest-growing men's haircare startups in North America. We launched last year and quickly scaled through viral creator content and a hero product that took off on TikTok Shop.
Our long-term goal is to build one of the biggest men's haircare brands in the world, powered by a massive creator ecosystem, global distribution, and a brand identity that dominates across TikTok, Amazon, and retail.
We operate fast. We're lean, sharp, and growing aggressively. If you want to join a company where your work directly drives revenue every single day, this is that opportunity.
Role Overview
We're hiring a full-time TikTok Shop & Social Creator Outreach Lead to own and scale our entire creator acquisition engine.
This role is heavily focused on TikTok Shop, but also includes sourcing high-quality creators for:
- TikTok organic content
- Instagram organic
- Paid ad creators for TikTok and Meta
You will be the person representing BlackMask from our main brand accounts. That means you must know how to communicate at a high level and protect brand perception at all times.
Key Responsibilities
Creator Outreach & Recruiting
- Build and manage a high-volume TikTok Shop outreach pipeline.
- Identify creators using filters, search tools, analytics, and competitor audits.
- Develop messaging frameworks that convert (scripts, incentives, follow-ups).
- Test new outreach incentives to maximize acceptance rate.
- Maintain an organized tracker of creator leads, statuses, follow-ups, and conversions.
Brand-Level Communication
- Speak professionally from our main brand accounts
- Avoid low-level, spammy outreach tone
- Build long-term creator relationships
- Protect brand positioning in every DM
TikTok Shop Understanding
- Stay updated on what incentives and messaging are converting on TTS.
- Understand TikTok Shop's affiliate system, commissions, creator behavior, and content styles.
- Collaborate with the Creator Manager and editors to optimize briefing and content cycles.
Must-Have Skills
- Proven experience in creator outreach, influencer marketing, or TikTok Shop recruitment.
- Strong understanding of Instagram/TikTok/TikTok Shop creator behavior.
- Exceptional written communication, especially persuasive outreach writing.
- Highly organized with strong follow-up discipline.
- Experience managing VAs or small teams.
- Able to run high-volume outreach without losing quality (experience with mass outreach tools (ex. Euka AI, Reacher, etc.)
- Experience with different outreach methods (ex. AI mass outreach, DM's, email, etc.)
Nice-to-Have Skills
- Experience using TikTok Shop affiliate tools.
- Familiarity with Sheets, Asana, Airtable, Notion, or CRM systems.
- Experience in DTC, beauty or haircare
- Understanding of what makes a creator convert (hooks, formats, affiliate angles).
- Bonus: experience doing creator outreach for brands doing $1M+/month on TikTok Shop.
Experience & Education
- Minimum 1 year of hands-on experience working inside a 7-figure TikTok Shop brand, specifically within affiliate or creator recruitment.
