Key Responsibilities
Tiktok Ads Management (Primary Responsibility)
- Plan, launch, and optimize TikTok advertising campaigns for ecommerce brands.
- Execute campaign strategies based on client objectives and internal recommendations.
- Monitor campaign performance daily and optimize budgets, audiences, creatives, placements, and bidding strategies.
- Scale winning campaigns while maintaining target performance metrics.
- Stay updated on TikTok Ads platform features, best practices, and industry trends.
Performance Management
- Monitor key campaign metrics including ROAS, CPA, MER, CTR, CPC, CPM, CVR, and AOV.
- Prepare accurate weekly and monthly performance reports for internal review.
- Identify trends, issues, and optimization opportunities from campaign data.
- Provide clear recommendations and performance insights to Account Managers to support client discussions and decision-making.
- Maintain organized campaign documentation and reporting dashboards.
Creative Performance
- Collaborate with designers and video editors to improve creative performance.
- Develop data-driven creative recommendations based on campaign results.
- Plan and execute structured creative testing to continuously improve performance.
- Monitor creative fatigue and recommend refreshes when needed.
Campaign Setup
- Ensure accurate campaign setup and conversion tracking.
- Configure and maintain ads performance
- Troubleshoot tracking issues and coordinate with developers when necessary
Cross Platform Knowledge (Preferred)
While TikTok Ads is the primary responsibility, experience with the following platforms is an advantage:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube, Performance Max)
Team Collaboration
- Work closely with Account Managers to support campaign planning and performance optimization.
- Provide timely updates, reports, and recommendations that enable Account Managers to effectively communicate with clients.
- Collaborate with creative and internal teams to ensure campaigns are executed successfully.
- Share learnings, testing results, and best practices with the team.
Experience
- Minimum 2–4 years of hands-on experience managing paid advertising campaigns for eCommerce, digital marketing agencies, or brands.
- Proven experience managing advertising budgets and optimizing campaigns for profitability.
- Demonstrated success in improving campaign performance based on KPIs such as ROAS, CPA, CTR, CPC, CPM, CVR, and AOV.
- Experience handling multiple client accounts simultaneously is highly preferred.
Analytical Skills
- Strong analytical and problem-solving skills with the ability to interpret campaign data and identify optimization opportunities.
- Ability to analyze customer behavior, audience insights, and competitor activities.
- Comfortable making data-driven decisions to improve campaign performance.
Communication & Collaboration
- Excellent verbal and written communication skills.
- Ability to present campaign results and recommendations to internal teams and clients.
- Strong collaboration skills when working with Client Success Managers, Graphic Designers, Video Editors, and Developers.
- Capable of managing multiple projects while meeting deadlines.
Soft Skills
- Detail-oriented with a high level of accuracy.
- Highly organized with strong time management skills.
- Proactive and results-driven mindset.
- Adaptable to changing advertising platforms and industry trends.
- Continuous learner with a passion for digital marketing and performance advertising.
