Job Title: Tiktok Ads Manager
Role Overview
We are looking for a highly technical Senior Social Media Ads Specialist with deep expertise in TikTok Ads Manager to help scale our global B2C performance marketing initiatives. This role will lead high-impact paid social campaigns with a strong focus on TikTok performance advertising, while also managing campaigns across Meta (Facebook/Instagram), Snapchat, and emerging social platforms.
The ideal candidate has a strong data-driven mindset and hands-on experience managing high-budget TikTok campaigns, leveraging platform automation, creative testing, and advanced tracking to drive measurable business growth.
You will be responsible for the end-to-end lifecycle of performance marketing campaigns, including campaign setup, optimization, testing, tracking, and reporting across multiple regions and currencies.
Key Responsibilities
TikTok Advertising Leadership
- Lead the strategy, execution, and optimization of performance campaigns within TikTok Ads Manager.
- Build and scale TikTok Smart Performance Campaigns (SPC) and other advanced campaign types to drive app installs, subscriptions, and web conversions.
- Develop creative-first TikTok advertising strategies, leveraging trends, UGC, and native TikTok formats.
- Continuously test and optimize hooks, creatives, CTAs, and audience segments within TikTok to maximize ROAS and conversion volume.
- Analyze performance data and optimize campaigns based on TikTok attribution models, pixel events, and conversion signals.
Cross-Platform Paid Social Management
- Design and execute high-budget campaigns across:
- TikTok Ads Manager (Primary Platform)
- Meta Ads Manager (Facebook & Instagram)
- Snapchat Ads
- Manage Always-On and seasonal B2C campaigns across North America, LATAM, EMEA, and APAC.
- Ensure campaign localization across multiple currencies, regions, and languages.
Tracking, Data & Attribution
- Implement and maintain accurate tracking using:
- TikTok Pixel and Events API
- Meta Conversions API (CAPI)
- Snapchat Pixel
- Google Tag Manager (GTM)
- Monitor campaign performance to identify tracking disruptions, attribution shifts, or CPA fluctuations.
- Navigate privacy updates including iOS 14+ attribution changes, SKAdNetwork, and Android privacy frameworks.
Optimization & Experimentation
- Run structured A/B and multivariate testing on creatives, audiences, and bidding strategies.
- Optimize campaigns based on post-install events, lifetime value (LTV), and full-funnel conversion performance.
- Use platform automation (e.g., TikTok Smart Performance Campaigns and Meta Advantage+) while maintaining strategic manual control when needed.
Collaboration
- Work closely with creative and content teams to produce native-first social ad content, including:
- TikTok-style UGC
- Short-form video ads
- Reels and trend-driven creatives
- Provide performance insights to inform creative strategy and content production.
Qualifications
Experience
- 5+ years of hands-on experience in paid social advertising for B2C brands.
- Proven experience managing and scaling campaigns inside TikTok Ads Manager.
Platform Expertise
- Advanced expertise in TikTok Ads Manager (Required)
- Strong proficiency in:
- Meta Ads Manager (Facebook & Instagram)
- Snapchat Ads
- Experience with Pinterest or X (Twitter) Ads is a plus.
Technical Skills
- Experience working with:
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Mobile Measurement Partners such as AppsFlyer or Adjust
- Basic scripting experience with Python or JavaScript for automation, APIs, or data workflows is a plus.
Additional Skills
- Strong analytical and performance optimization skills.
- Experience managing campaigns across multiple time zones, currencies, and markets.
- Ability to translate data insights into actionable growth strategies.
