The Role
We are seeking a strategic, client-focused TikTok Account Executive to manage a portfolio of TikTok Shop brands and drive measurable business growth. This role serves as the primary point of contact for clients while collaborating closely with our Philippines-based Creator Management, Operations, Creative, and Support teams to deliver exceptional results.
Position Summary
The TikTok Account Executive is responsible for the overall success and growth of an assigned portfolio of TikTok Shop clients. This role owns client relationships, develops account growth strategies, monitors business performance, and coordinates cross-functional teams to execute affiliate, creator, and campaign initiatives that drive GMV growth.
The ideal candidate is a strategic thinker with strong communication skills, a passion for e-commerce, and the ability to manage multiple client relationships while delivering measurable business results.
Key Responsibilities
Client Relationship Management
- Serve as the primary point of contact for assigned TikTok Shop clients.
- Build trusted relationships through proactive communication and strategic guidance.
- Lead weekly business reviews and monthly performance meetings.
- Understand each client's business objectives and develop customized growth strategies.
- Manage client expectations while ensuring timely follow-up and issue resolution.
Growth Strategy & Account Management
- Own the GMV performance of assigned client portfolios.
- Develop strategies to increase sales through affiliate marketing, creator activations, livestreams, promotions, and product launches.
- Identify growth opportunities and recommend optimization strategies.
- Monitor account health and proactively adjust strategies to maximize performance.
- Forecast monthly GMV performance and communicate progress against goals.
Campaign & Cross-Functional Execution
- Partner with Creator Managers, Operations, Creative, and Support teams to execute client initiatives.
- Coordinate affiliate campaigns, promotional events, creator activations, and product launches.
- Ensure projects are delivered accurately and on schedule.
- Escalate and resolve operational issues while maintaining a high level of client satisfaction.
Performance Reporting & Optimization
- Analyze account performance using TikTok Shop analytics and other reporting tools.
- Prepare weekly and monthly client reports highlighting GMV, traffic, conversion, affiliate performance, and key growth metrics.
- Present actionable recommendations based on performance data.
- Stay current on TikTok Shop updates, platform trends, and best practices to continuously improve client results.
Qualifications
Required
- 3+ years of experience in Account Management, Customer Success, E-commerce, Digital Marketing, or Client Services.
- Experience managing multiple client accounts simultaneously.
- Strong understanding of TikTok Shop, influencer marketing, affiliate marketing, or social commerce.
- Excellent written and verbal English communication skills.
- Strong analytical, organizational, and project management skills.
- Ability to interpret performance data and translate insights into actionable strategies.
- Self-motivated with the ability to thrive in a fast-paced, remote environment.
Preferred
- Direct TikTok Shop experience.
- Shopify, Amazon, Walmart Marketplace, or e-commerce experience.
- Affiliate marketing or creator partnership experience.
- Experience with ClickUp, Monday.com, Asana, or similar project management platforms.
- Experience using ChatGPT and AI productivity tools.
- Experience working with remote or global teams.
Key Performance Indicators (KPIs)
- Achieve 100% or greater of assigned monthly and quarterly GMV targets across the client portfolio.
- Deliver consistent month-over-month GMV growth for assigned accounts.
- Maintain a client retention rate of 95% or higher.
- Ensure 100% on-time delivery of client reports, campaign launches, and business reviews.
- Increase affiliate and creator participation while improving overall account performance.
- Maintain excellent client satisfaction through proactive communication and strategic partnership.
- Deliver accurate forecasting and identify new revenue opportunities for assigned brands.
Success Looks Like
Within your first 90 days, you will:
- Successfully onboard and manage an assigned portfolio of TikTok Shop clients.
- Build strong relationships with clients and internal cross-functional teams.
- Consistently deliver strategic recommendations supported by performance data.
- Achieve or exceed assigned portfolio GMV goals.
- Demonstrate ownership, accountability, and proactive communication.
- Become a trusted strategic advisor who contributes directly to client growth and long-term business success.
