TH Business Development Project - Fresh Graduate

1.STRATEGIC PLANNING & BUSINESS INTELLIGENCE
Roles in this track focus on commercial analysis, performance optimization, and project management. Responsibilities include competitive intelligence, P&L analysis, KPI development, budget management, and the design and execution of strategic initiatives to drive platform competitiveness and seller performance.

Representative functions include:

• Competitive analysis and market intelligence
• Pricing strategy and platform performance monitoring
• Seller performance management and KPI governance
• Revenue and asset monetization planning
• Program and project management across seller initiatives
• Cross-border business strategy and cluster management
• Campaign performance analysis and optimization

Required competencies: Analytical thinking, business acumen, strategic problem-solving, stakeholder management, proficiency in quantitative analysis.

2.OPERATIONS & EXECUTION
Roles in this track ensure the daily execution of business processes, administrative coordination, and operational support across seller-facing functions. Responsibilities include data management, quality assurance, process execution, and coordination of operational workflows.

Representative functions include:

• Pricing operations and SKU matching
• Quality assurance and performance monitoring
• Revenue program operations (cashback, shipping, seller monetization)
• Lead generation and data management
• Seller acquisition and onboarding support
• Campaign setup and execution
• Administrative support and ticket resolution

Required competencies: Attention to detail, process discipline, efficiency in task management, ability to work under structured workflows, strong organizational skills.

3.MARKET DEVELOPMENT & COMMUNICATIONS
Roles in this track drive seller acquisition, marketing solutions adoption, and community engagement. Responsibilities include managing seller advertising services, developing content strategies, conducting training, and executing brand partnership initiatives.

Representative functions include:

• Shopee Ads service management
• Livestream and video adoption programs
• Seller communications and content management
• Community engagement and event management
• Brand and seller acquisition
• Marketing solutions consulting (e.g., Facebook CPAS, Google Ads, affiliate programs)
• Lead Generation & Acquisition Roles

Required competencies: Relationship building, communication skills, creativity, client service orientation, ability to influence and educate stakeholders.

• Bachelor's degree in any discipline (graduated within the last 2 years or graduating in 2025)
• Strong analytical and data interpretation skills with proficiency in Microsoft Excel (VLOOKUP, Pivot Tables, data manipulation, reporting)
• Excellent communication skills in both Thai and English (written and verbal) for stakeholder management and cross-functional collaboration
• Demonstrated problem-solving ability and process improvement mindset
• High attention to detail with ability to manage multiple tasks and deadlines
• Strong sense of ownership and accountability in executing deliverables
• Fast learner with adaptability to changing business priorities and new tools
• Ability to work both independently and collaboratively in cross-functional teams