Territory Consumer Lead (Valenzuela)

Location: Valenzuela City

Reporting to: Field Marketing Zone Manager

Role: Permanent

This job posting will remain open until the vacancy is filled

Territory Consumer Lead (Valenzuela)

The Territory Consumer Lead (TCL) is part of the Marketing team, responsible for growing business in their territory by acquiring and retaining consumers. They focus on quality distribution and sales through a consumer-centric approach. They assess challenges and opportunities, collaborate with Field Sales, and develop strategies and programs to meet business goals and territory KPIs.

What you will do:

• Strategy & Campaign Development:
• Analyze data and market trends to identify challenges and opportunities.
• Develop short-term and long-term strategic plans for JTI brands.
• Ensure project approvals and coordinate with stakeholders for campaign activation.
• Communicate campaign details to front-line staff.
• Implementation:
• Create and explain campaign mechanics to field sales.
• Oversee deployment and execution of marketing activities.
• Manage consumer acquisition campaigns and program resources.
• Program Evaluation:
• Regularly survey and ensure compliance with campaign standards.
• Review campaign performance and address challenges promptly.
• Monitor and evaluate program success.
• Territory Leadership:
• Support new product launches and develop bottom-up launch campaigns.
• Create consumer campaigns for new opportunities.
• Develop efficient routes to consumers and maintain the territory toolkit.
• Resource Management:
• Manage and deploy field marketing budget and materials.
• Ensure strict control and compliance for program enablers.

Who are we looking for:

• Bachelor's Degree graduate, preferably of a Marketing / Business / Communications -related courses
• At least 2-3 years experience in Sales, Trade/Channel Marketing, Consumer Engagement or Marketing that includes on ground Field Sales experience preferably from an FMCG company.
• Language Skills: Good communication skills - Oral and Written (English, Filipino)

Functional Skills:

• Data Gathering, Insights and Analysis
• Trade & Channel Development Strategy & Plan Formulation
• Problem Solving
• Project Management and Monitoring with understanding of sales operation and in-trade
• execution
• Presentation Skills
• Evaluation
• Budget Management
• Adept with MS Office (Word, Excel & PowerPoint)
• Strong leadership skills
• Strong understanding of program / campaign execution of control & compliance
• High sense of ownership, accountability and entrepreneurial skills
• Good understanding of digital tools
• Outspoken/ability to generate and share ideas
• Adaptable, flexible and open to change
• Ability to analyze business situation and propose actionable solutions focusing on consumer acquisition
• Account management of non-traditional channels such as HRC, DSA and other