Technical Marketing Specialist

The Technical Marketing Specialist serves as a primary engine behind Pointwest's marketing operations. This role is responsible for executing multi-channel marketing activities, managing campaign schedules, and generating demand across diverse market-facing initiatives.

Driven by Pointwest's core values of Leadership, Excellence, and Innovation, and grounded in a culture of Agility, Accountability, Innovation, Collaboration, and Customer Centricity, the ideal candidate will turn marketing strategies and technical solutions into clear, consistent, and well-coordinated execution.

• Experience:
• Hands-on experience in B2B marketing, corporate communications, lead generation, or digital marketing—ideally within the IT services, technology, or professional services sectors.
• Core Competencies:
• Exceptional project coordination, organizational, and multitasking skills with the ability to manage multiple tools, campaigns, and deadlines simultaneously.
• High-caliber writing, proofreading, and editing skills, with a keen eye for visual design detail.
• Demonstrated comfort collaborating with technical SMEs to translate technical topics into engaging, market-facing content.
• Technical & Tool Experience:
• Proficiency or hands-on familiarity with marketing software across disciplines, including CRM systems, web analytics, email marketing platforms, SEO/content optimization tools, and design software.
• Cultural Fit:
• Aligned with Pointwest's values (Leadership, Excellence, Innovation) and culture (Agility, Accountability, Collaboration, Customer Centricity