Team Lead - Media Planning

About the Role

The Team Lead – Media Planning is a pivotal role responsible for architecting and overseeing high-impact, performance-driven media strategies. This position demands a sophisticated blend of visionary strategic thinking and technical analytical rigor. You will lead the charge in data-led planning, ensuring that every dollar of media investment is optimized to deliver maximum ROI and tangible business growth for our clients. As a seasoned strategist, you will bridge the gap between complex data sets and scalable media executions, serving as a primary consultant for both internal leadership and external partners

.

Duties & Responsibilit

ies
Market Research & Audience Intellig

• enceLead advanced market, category, and audience research to uncover media consumption patterns, platform trends, and competitive activ
• ity.Leverage first-party, second-party, and third-party data to inform audience segmentation, targeting strategies, and channel select
• ion.Utilize media research and analytics tools to generate actionable insights that improve planning efficiency and campaign performa
• nce.Develop clear, insight-driven reports and POVs on market trends, platform performance, and emerging opportunit

ies.
Media Strategy & Performance Pla

• nningOwn the development of full-funnel, performance-oriented media strategies aligned to client business objectives, KPIs, and growth tar
• gets.Translate marketing goals into measurable media frameworks across awareness, consideration, acquisition, and reten
• tion.Design channel strategies that balance scale, efficiency, incrementality, and performance across paid search, paid social, programmatic, affiliates, and emerging chan
• nels.Continuously refine media plans based on performance data, attribution insights, and evolving market condit

ions.
Media Buying, Budgeting & Optimi

• zationDemonstrate strong understanding of performance media buying models, including programmatic, biddable platforms, affiliates, and direct
• buys.Collaborate closely with Media Operations and Activation teams to ensure optimal channel mix, budget allocation, and p
• acing.Own budget stewardship, ensuring efficient investment, cost controls, and maximum return on ad spend (
• ROAS).Monitor campaign performance across key metrics (CPA, CAC, ROAS, LTV, conversion rates) and recommend optimizations in real

time.
Measurement, Analytics & Attr

• ibutionPartner with analytics teams to define measurement frameworks, test-and-learn agendas, and performance benc
• hmarks.Interpret data from platforms such as Google Ads, Meta, DV360, GA4, and attribution tools to assess media effecti
• veness.Support advanced measurement approaches, including incrementality testing, attribution modeling, and media mix an
• alysis.Ensure learnings are documented and applied to future planning

cycles.
Digital Innovation & Media E

• volutionStay current with platform innovations, ad formats, automation tools, and performance best pr
• actices.Evaluate and test emerging media opportunities, performance-driven formats, and new partners to drive incremental
• growth.Apply automation, AI-led optimization, and smart bidding strategies to improve efficiency an

d scale.
Cross-Functional Collaboration & L

• eadershipAct as a strategic partner to strategy, analytics, creative, and client leadersh
• ip teams.Mentor junior media planners, fostering strong analytical thinking, performance mindset, and planning ex
• cellence.Contribute to the development of agency best practices, frameworks, and planning s
• tandards.Support new business pitches, strategic POVs, and growth initiatives when

required.

Qua

• lifications
  Required Bachelor's degree in Marketing, Advertising, Media, Business, Economics, or a re
• lated field.8–10 years of progressive experience in media planning, with a strong emphasis on performanc
• e marketing.Proven expertise in media strategy development, audience planning, and performance o
• ptimization.Strong working knowledge of performance platforms and tools including Google Ads, Meta, DV360, GA4, and media research tools (Nielsen, Coms
• core, etc.).Demonstrated experience managing large, complex media budgets and delivering against aggr
• essive KPIs.Advanced analytical skills with the ability to translate data into clear strategic reco
• mmendations.Excellent communication and presentation skills, with experience presenting to senior s
• takeholders.Strong project management skills with the ability to manage multiple accounts an

d deadlines.

Pr

• eferred Skills
  Experience working within a media agency or performance-led digital agen
• cy environment.Hands-on exposure to programmatic planning, audience data platforms, and performance measurem
• ent frameworks.Familiarity with ad verification, brand safety, and fraud prevention tools (IAS, MOAT,
• DoubleVerify).Understanding of advanced attribution models, incrementality testing, and media e
• xperimentation.Experience mentoring or leading junio
• r team members.Certifications in Google, Meta, Programmatic, or Adva