AT A GLANCE
The Affiliate Marketing Assistant Manager supports the growth of the affiliate revenue engine for Sunnies social commerce business This role is responsible for recruiting and managing affiliate creators, driving affiliate sales performance, coordinating cross-functional campaigns, and ensuring affiliates are equipped to generate measurable GMV across all Sunnies brands. This role helps strengthen Sunnies affiliate ecosystem through strong execution, data-driven optimization, and relationship management.
YOUR OVERALL MISSION & DAY-TO-DAY
Affiliate Program Management
- Execute and continuously improve the affiliate program across TikTok and other social commerce platforms.
- Recommend enhancements to commission structures, incentive programs, and affiliate performance initiatives based on campaign results.
- Support the implementation of affiliate strategies tailored to the different Sunnies brands.
- Monitor social commerce platform affiliate tools, platform updates, and industry trends to identify opportunities for program improvements.
Creator Recruitment & Onboarding
- Identify, recruit, and onboard affiliate creators across relevant categories
- Maintain a healthy recruitment pipeline of emerging and high-performing creators.
- Coordinate onboarding activities including product seeding, briefing materials, brand guidelines, and platform setup.
- Ensure affiliates understand campaign objectives, product priorities, and performance expectations.
Affiliate Campaign Management
- Execute affiliate campaigns supporting product launches, promotional periods, seasonal events, and other key retail moments.
- Coordinate closely with cross-functional teams on product availability, sampling, and campaign requirements.
- Manage affiliate content schedules to align with the overall social commerce and live selling calendar.
- Monitor campaign execution and proactively address issues affecting affiliate performance.
Affiliate Relationship Management
- Serve as the primary day-to-day contact for affiliate creators, maintaining responsive and professional communication.
- Build long-term relationships with high-performing affiliates to encourage retention and continued collaboration.
- Coordinate affiliate payouts with Finance while ensuring timely and accurate documentation.
- Resolve affiliate concerns, platform issues, and operational inquiries efficiently.
Performance Monitoring & Reporting
- Monitor affiliate performance using key metrics including GMV, conversion rate, affiliate-generated sales, ROI, and creator productivity.
- Prepare regular performance reports and provide recommendations to improve affiliate effectiveness.
- Analyze creator performance by campaign, product category, and brand to optimize future investments.
- Support weekly business reviews by providing affiliate performance insights and recommendations.
People Development
- Supervise the daily activities of the Affiliate Marketing Associate and provide guidance on priorities and execution.
- Coach team members through regular feedback and performance discussions.
- Identify opportunities to improve affiliate workflows, reporting processes, and operational efficiency.
- Foster collaboration with internal stakeholders to ensure smooth campaign execution.
YOUR TALENT
- Bachelor's Degree in Marketing, Advertising, Business Management, Communications, or a related field.
- 3–5 years of experience in affiliate marketing, influencer marketing, social commerce, digital marketing, or e-commerce.
- Proven experience managing affiliate creators and driving measurable GMV or revenue growth.
- Strong understanding of affiliate, creator marketplaces, commission structures, attribution, and affiliate performance metrics.
- Experience recruiting and managing a portfolio of affiliate creators.
- Strong analytical skills with the ability to interpret GMV, conversion rates, affiliate ROI, and campaign performance data.
- Experience collaborating with cross-functional teams
- Familiarity with the Philippine creator ecosystem, talent tiers, and affiliate marketing best practices.
- Experience in retail, beauty, fashion, lifestyle, or consumer brands is preferred.
