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Shopee

Strategy & Planning Specialist - Online Marketing (Monee), Regional Brand & Growth Marketing

1-3 Years
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  • Posted 8 months ago
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Job Description

Job Description:

  • Understand the full-funnel solutions of Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation
  • Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
  • Collaborate with local marketing teams to provide strategies from an online marketing aspect to achieve overall marketing objectives. Understand each market's different needs and cultures by deep-diving into the marketing campaigns
  • Monitor the effectiveness of online campaigns and proactively offer ideas and solutions for ongoing enhancements
  • Collaborate with Account Managers within the Online Marketing team and local marketing teams, as well as financial planning teams to plan budgets, pacing and upcoming campaigns and tests
  • Act as the main point of contact between Account Managers and local marketing teams on coordination of resources needed to deliver successful online marketing campaigns
  • Handle ad-hoc requests and discussion topics from local marketing teams and local country leads
  • Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead

Requirements:

  • Bachelors degree in business administration, business analytics or other quantitative majors
  • 1 year of hands-on experience with major online marketing channels
  • Financial industry experience is a bonus
  • Excellent communication skills
  • Excellent stakeholder management skills, comfortable with interacting with senior management
  • Working knowledge of paid media analytics, tracking and reporting platforms
  • Proven analytical skills with the ability to deliver data-driven results
  • Critical thinker and problem solver
  • Team player, self-driven and eager to learn

More Info

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About Company

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 116032977