Strategy Associate

Who We Are:

Narrative (www.narrativeads.com) is a fast-growing digital video advertising agency with a wide range of e-commerce clients. We are working with some of the biggest consumer brands, and as we grow rapidly, we are looking for more talented people to join our team!

What We Do:

We produce and rigorously test hundreds of video ads for our clients to support their marketing efforts on social media channels such as Facebook, Instagram, TikTok, YouTube, and more. Many of the biggest direct-to-consumer brands in America rely on our team to drive their business growth.

Who We Are Looking For:

We are looking for a Strategy Associate to join our dynamic and growing team. This role is ideal for someone analytical, resourceful, and passionate about solving problems through research and data-driven decision-making. The Strategy Associate will play a key role in identifying growth opportunities, conducting market and competitor research, analyzing performance data, and supporting strategic initiatives that drive business and client success.

Key Responsibilities:

• Creative Strategy & Script Writing:

1. Script Development: Write engaging, conversion-focused scripts for video advertisements across platforms such as Facebook, Instagram, TikTok, and YouTube.
2. Creative Concepting: Develop creative angles, hooks, messaging, and storylines based on research, audience insights, and marketing objectives.
3. Strategy Collaboration: Work directly with the Strategy team to develop and refine creative concepts, scripts, and messaging aligned with campaign objectives.
4. Script Assignment & Rewriting: Assign scripts for rewriting and collaborate with writers and creative team members to ensure scripts meet quality, messaging, and performance requirements.
5. Storyboard Development: Develop storyboards based on approved ad scripts to clearly communicate the visual direction, sequence, and key elements of each advertisement.
6. AI-Assisted Creative Development: Use AI-generated visuals, storyboards, and other AI-powered creative tools as part of the creative development and ideation process.
7. Performance Optimization: Revise and refine scripts using campaign performance data, A/B testing results, and creative feedback to improve engagement and conversions.
8. Creative Briefs: Prepare clear creative briefs and messaging recommendations for editors, designers, and other production team members.

• Research & Strategy:

1. Market Research: Conduct market, competitor, and industry research to identify trends, opportunities, and potential risks.
2. Strategic Analysis: Analyze business, marketing, and campaign performance data to generate actionable insights and recommendations.
3. Opportunity Identification: Identify areas for optimization and propose strategic initiatives that support business growth and operational efficiency.

• Continuous Improvement:

1. Process Optimization: Identify opportunities to improve internal workflows, reporting processes, and operational efficiency.
2. Innovation: Stay informed on industry trends, emerging technologies, and best practices to bring new ideas and strategic recommendations to the team.
3. Documentation: Maintain organized documentation of research, strategic initiatives, reports, and project outcomes for future reference and continuous improvement.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Communications, Economics, Management, or a related field.
• 1–3 years of experience in strategy, business operations, marketing, consulting, or a related role is preferred.
• Strong analytical and problem-solving skills.
• Excellent organizational and time-management skills with a high level of attention to detail.
• Strong communication and collaboration abilities across remote teams.
• Excellent written communication and storytelling skills with the ability to write persuasive marketing copy and video ad scripts.
• Experience writing scripts or marketing content for social media advertising is highly preferred.
• Comfortable with regular team meetings and collaborative discussions.
• Familiarity with video production workflows and social media ad formats.
• Comfortable working with project management tools (e.g., ClickUp).
• Proficiency with Google Workspace (Docs, Sheets, Drive).
• An interest in AI tools and how they can improve content efficiency is a plus.
• Ability to work independently in a fast-paced, deadline-driven environment.
• Open to taking on different tasks and adjusting to changing priorities as needed.

Preferred Skills:

• Copywriting and script writing for direct-response or social media advertising.
• Understanding of storytelling, hooks, and consumer psychology in video marketing.
• Strategic thinking and business acumen.
• Research and data analysis.
• Project coordination and stakeholder management.
• Ability to interpret metrics and translate insights into recommendations.
• Adaptability and willingness to learn.
• Strong collaboration and communication skills.