About Us
For 38 years, Omnicom Media Group (OMG) has been a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world's most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.
Discipline Overview: STRATEGY
Initiative's strategists generate smart and strategic brand platforms that inspire and inform the
conditions needed for each brand to grow.
They are the agency's cultural architects, single-minded in both their approach and ambition to
create lasting cultural impact vs. singular media moments.
Future-focused and independent, they sit as an entrepreneurial, agile unit of consumer, creative &
analytical experts who are cast & deployed according to Brief/skillset vs. Client. They take a holistic
full world POV to drive smarter, better & broader media thinking that generates more interesting
and rich territories for a brand to explore, working in creative collaboration with all teams to inspire
and inform the creation & design of culturally-led brand experiences.
A brilliant & diverse group of creatives, analysts, planners & anthropologists, they are charged with
leveraging the cultural landscape to find the most profitable communications opportunity for
growth. They:
- Are experts in consumer & cultural insight.
- Lead the creation of strategic platforms that inspire & inform the Communications Design process.
- Work with creative & cultural collaboration partners (media, creative, technology, platforms, Specialty Business Units) to shape how a brand will behave & lead within culture.
- Maintain ownership of that vision from planning through to execution, ensuring that the design/delivery of the total brand experience is both strategically sound & rooted in genuine cultural insight.
- Lead the development and identification of new & interesting cultural opportunities (audiences to target &/or spaces to inhabit) to meet & surpass the required business goals.
- Drive bigger, better & smarter thinking across platforms & touchpoints to deliver more innovative & creative strategic thinking that can direct the design of leading edge solutions& award-winning breakthrough work.
Role Overview: STRATEGIC PLANNING SUPERVISOR
The Strategic Planning Supervisor is a key person in the development of strategic recommendations that solve Client communication challenges. You will work across all accounts
& Clients and will strive to produce outstanding communications strategies (in collaboration with
the Strategy Unit) as recognized through awards, Client satisfaction scores and tangible examples
of innovation.
You will help to strategize, produce and make sense of the key cultural, consumer and market
intelligence required to design the best possible holistic communications plan to deliver on that
task.
You have a passion for people, brands and ideas and a burgeoning curiosity for culture in every
sense. You believe that brands can & should mean in the world, and are driven by the desire to
understand the changing world and people's subsequent shifting motivations and behaviors.
You will report in to - & work closely with - the Strategy Director/Head of Strategy to create the
strategic recommendation and develop the Initiative strategic competency. You will focus on
helping the Strategy Director to develop sound strategic responses that result in positive outcomes
for our Clients businesses, taking ownership of some aspects of that product and managing both
up and down to keep the whole Strategy Unit involved through the process. Creative thinking and
proactivity (having the drive & ambition to take the Initiative for our Clients) and solid presentation
skills are critical in delivering success in this role.
ROLE AND RESPONSIBILITIES:
Client
- Demonstrate understanding of the Clients key business and challenges
- Be considered a valuable contributor during Client meetings, providing, for example, research &/or understanding of key consumer behaviors & motivations/mindsets
- Arm the Client team with knowledge & expertise to speak confidently about the strategic direction (e.g. new audience definition) where required
- Write & publish a compelling POV on a strategic topic important to Client business, noting how that thinking will strengthen their brand going forwards
- Measurable Client & strategy business KPIs Internal
- Demonstrate a good understanding of consumers & their behaviors
- Use qualitative and quantitative cultural tool research to develop applicable insights into the consumer connection with the brand
- Clearly demonstrate how the research insights deliver on the business need and focus on results and measurement
- Develop initial strategic directional thinking, focusing on the platform & communications architecture thinking (demonstrating truly integrated, cross-channel ideas/insights across new channels)
- Identify an opportunity/need to bring in diversified (SBU) services & incorporate into a broader strategic solution
- Use complex data/information to translate complex concepts into simple, powerful narratives (+ present key strategic implications/recommendations to the team/Client)
- Create and lead internal strategy ideation workshops (demonstrating understanding the real business challenge, audience/targeting, insight generation, and innovation)
- Create and lead internal training sessions on core tools/processes, educating other disciplines in the adoption of insights
- Train junior strategists in the team Commercial
- Contribute to Agency & Client revenue opportunities through Strategic output
Prioritization:
- 20% Client
- 75% Internal
- 5% Commercial
- Confidential - Not for Public Consumption or Distribution
Key Performance Indicators (KPI's):
Client
- Positive Client relationships; understands Clients business and challenges
- Measurable Client & strategy business KPIs met
Internal
- Inclusion of Strategy management in Client business
- Proactive, daily working knowledge & usage of the Initiative Planning Process to generate valuable and useful insights/information
- Positive feedback on ability to collaborate with other teams & SBUs
- Collaborates with all teams to steward campaign strategic rigor
- Proactively seeks to understand campaign results & learnings to optimize the Loop
- Lives Initiative behaviors whilst also demonstrating solid time and management skills
- Accurately and effectively manages campaign-level day to day Strategy requirements
- Contributor to development of the final brand platform, ensuring process outputs have been included
- Helps the Associate Director/Directors develop the initial strategic communications architecture
- Contributor to campaign KPIs through best practice, timely, accurate planning information & intelligence
Contributor
- A key contributor to Agency & Client revenue opportunities by improving the teams Strategic output
- Contributor to Client KPI delivery & Agency revenue opportunities through the improvement of the Strategy Teams strategic output (the provision of best in class thinking & futurefocused insight/idea generation)
QUALIFICATIONS:
- Bachelor's degree in related field or equivalent work experience
- 5+ years in an integrated planning role in a media, creative, innovation or communications discipline (e.g. digital, content, invention, social, activation)
