About The Team
The strategic planner will develop business strategies and lead the implementation of campaigns/projects based on Mall KPI. This role will also be the gatekeeper of Shopee Mall, critical in maintaining the integrity, reputation, and trustworthiness of the Shopee Mall.
Job Description
- Create business strategies and campaign plans for initiatives such as customer retention and growth-focused campaigns.
- Lead the execution of key campaigns, collaborating with internal stakeholders in developing and implementing campaign plans.
- Monitor campaign performance using key performance indicators (KPIs) and use the data to refine and optimize future campaigns.
- Stay informed on industry trends, competitor actions, and market changes to adjust strategies and maintain a competitive edge.
- Analyze data and conduct market research to understand the target audience, ensuring campaigns resonate with potential customers.
- Serve as the gatekeeper of Shopee Mall, ensuring all sellers are selling 100% authentic products. Responsible for verifying seller authenticity, monitoring compliance, enforcing platform policies, and collaborating with internal teams to maintain trust and product integrity.
- Oversee the onboarding and offboarding processes for Shopee Mall shops, ensuring a seamless experience for new sellers and proper management of the exit process for those leaving the platform
Requirements
- Bachelor's degree in communication, marketing, or business management or related field, with quantitative-focused disciplines preferred
- Minimum of 2 years to 5 years relevant work experience with background in strategy/ marketing, specializing in growth marketing, brand management, and/or project management. E-commerce experience is a plus but not required.
- With a SQL background.
- Strong analytical and problem-solving skills with the ability to interpret data and provide insights to drive strategic decisions.
- Proficient in Google Workspace tools.
- Highly motivated individual with a strong sense of ownership and commitment
- Excellent communication skills with the ability to interact effectively in a diverse, multicultural environment.
