Strategic Planner Intern

DUTIES AND RESPONSIBILITIES

• Assist in research and insights gathering for campaigns and brand strategies.
• Analyze consumer behavior, market trends, and competitor activities to inform planning outputs
• Support in developing strategic frameworks, campaign briefs, and recommendation decks for clients.
• Regularly update and maintain digital trends playbook.

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong analytical thinking and ability to connect data to cultural and behavioral insights.
• Knowledge of research methodologies (quantitative & qualitative) and ability to synthesize findings.
• Creative problem-solving: translates data and trends into actionable strategies.
• Effective communication skills, both written and verbal, with the ability to present insights clearly.
• Curiosity and adaptability: keeps updated on industry trends, cultural shifts, and consumer behaviors.

QUALIFICATIONS

• Bachelor's degree in any of the following: Marketing, Communication, Advertising, Communication Research, or any related field.
• Experience with research tools or exposure to consumer studies is a plus but not required.
• Strong interest in brand strategy, consumer culture, and campaign planning.

DELIVERABLES

• Contribute to strategic briefs and campaign recommendations.
• Generate audience profiles, market scans, and cultural landscape mappings
• Assist in preparing pitch decks, internal presentations, and client deliverables.
• Support planning team in evaluating campaign performance and identifying optimization opportunities.
• Document research findings, frameworks, and planning outputs for internal use and knowledge continuity.

EXPECTATIONS

• Demonstrate curiosity and initiative in learning about consumer culture, brand strategy, and industry practices.
• Ensure accuracy and clarity in research, reports, and presentation materials.
• Conduct pre-checks before submission of any planning output (data, slides, or frameworks).
• Show initiative in contributing fresh ideas and perspectives to brainstorming sessions.
• Seek and apply feedback to continuously improve strategic and analytical skills.