Company Description:
drcom is an integrated healthcare marketing and communications agency with offices across Asia and Europe, delivering omnichannel campaigns for global clients. The agency combines deep knowledge of the medical industry with strategic creative storytelling to make science accessible and engaging. By blending scientific data with technology and AI, drcom creates human-centered campaigns that encourage meaningful conversations. At drcom, the core belief is that science sparks conversations and drives better engagement.
Role Description:
This is a full-time Strategic Planner role. The Strategic Planner will translate client business objectives and scientific data into clear, insight-driven strategies for healthcare marketing campaigns.
Key Responsibilities:
- Lead insight development by analyzing qualitative and quantitative data (market research, patient journeys, HCP behavior, etc.) to uncover unmet needs and motivations.
- Craft strategic briefs that inspire creative and content teams and ensure all deliverables are rooted in a compelling brand truth and scientific accuracy.
- Collaborate with the account, creative, and content teams to shape brand storytelling across channels such as digital, social, CRM, onground activations, PR, KOL/DOL, and more.
- Work closely with clients to understand business objectives, category nuances, and competitive landscape.
- Contribute to brand planning, including message development, positioning, customer segmentation, and launch strategy.
- Support primary and secondary research efforts (e.g., advisory boards, desk research, social listening).
- Monitor industry, cultural, and AI/digital trends to proactively bring fresh thinking and innovation to client work.
- Help prepare and deliver compelling strategic presentations to internal teams and clients.
What You'll Bring:
- Bachelor's degree (required); background in communications, marketing, psychology, or life sciences a plus.
- 1-3 years of experience in strategic planning; Ideally within healthcare, pharma, or life sciences marketing.
- Strong storytelling skills with the ability to distill complex science into human-centric narratives.
- At least an eager understanding of pharmaceutical marketing regulations and codes (e.g., FDA, EMA, DOH, MOH, etc.) and HCP/patient audience dynamics (e.g. medical societies, patient groups, etc.)
- Experience with tools like Global Web Index, Kantar, Nielsen, Symphony Health, Veeva CRM, social listening platforms (e.g. Brandwatch), etc.
- Collaborative mindset, curiosity, and a genuine passion for improving health outcomes through communication.
Preferred:
- Experience working on end-to-end campaigns for Rx or OTC brands.
- Knowledge of patient and HCP journeys in different therapeutic areas (e.g. nutrition, dermatology, oncology, etc.)
- Background in behavioral science, digital strategy, or medical communications is a plus.
