Strategic Content and Market Communications Lead

The Strategic Content and Market Communications Lead owns Pointwest's external narrative, content direction, and market communications. Operating in a high-visibility capacity, this role bridges deep technical expertise and high-impact market messaging. By translating company capabilities, client outcomes, and subject matter expertise into compelling content, the role strengthens Pointwest's market positioning, visibility, and commercial growth.

Driven by Pointwest's core values—Leadership, Excellence, and Innovation—and operating within a culture of Agility, Accountability, Innovation, Collaboration, and Customer Centricity, the Lead shapes strategy while maintaining hands-on writing and editorial ownership to fuel brand equity.

Professional Experience & Background

• B2B Tech Communications: Proven background in B2B marketing, content strategy, positioning, or corporate communications—specifically within IT services, BPM/BPO, technology consulting, or SaaS.
• Technical Translation: Demonstrated experience interviewing and collaborating with senior leaders, technical experts, and software engineers to extract complex concepts and turn them into clear business propositions.
• Portfolio: A strong portfolio of published strategic content, including case studies, white papers, market narratives, and integrated campaign assets.

Core Competencies & Skills

• Storytelling & Editorial Judgment: Exceptional writing, editing, and storytelling skills with sharp editorial judgment on tone, clarity, and brand consistency.
• Project & Content Operations: Solid project management skills with the ability to manage competing priorities and build scalable content processes.
• Strategic Thinking: Ability to see the big picture and translate corporate strategy into coordinated, high-performing content execution.

Alignment with Core Values & Culture

• Values: Demonstrates Leadership by taking initiative on narrative ownership, Excellence through uncompromising content quality, and Innovation in content formats and positioning.
• Culture: Embodies Agility in fast-paced execution, Accountability for content outcomes, Collaboration across cross-functional units, and Customer Centricity by ensuring messaging addresses real client needs.