Overview
We are seeking a highly skilled Senior Social Media Strategist to lead initiatives in social selling, thought leadership, and personal brand development for senior leaders of our professional services (BPO) firm. This role focuses on engaging senior B2B target audiences across verticals in enterprise and upper midmarket companies through innovative and strategic social media efforts. The ideal candidate will excel at crafting compelling content, leveraging social media platforms for business growth, and driving meaningful connections with decision-makers.
Key Responsibilities
1. Social Selling and Executive Thought Leadership
- Develop and execute a social selling strategy that enables senior leaders to build meaningful relationships with target audiences.
- Craft compelling thought leadership content tailored to resonate with enterprise and upper midmarket decision-makers, including CFOs, CIOs, CHROs, and customer care leaders.
- Guide senior leaders on best practices for social media engagement, helping them establish and grow their professional communities.
2. Personal Brand Development
- Collaborate with senior executives to define their unique personal brand narratives and align them with company objectives.
- Create a consistent cadence of high-quality, engaging posts, articles, and multimedia content for LinkedIn and other relevant platforms.
- Ensure all content reflects the executive's voice, expertise, and the company's core values.
3. Content Creation and Curation
- Write, edit, and optimize organic and paid social media content, including posts, articles, videos, and infographics, to drive engagement and thought leadership with target audiences.
- Curate industry-relevant content to support senior leaders in staying active and credible in their areas of expertise.
- Monitor and respond to interactions with the brand and recommend engagement strategies and tactics for leaders, fostering meaningful conversations with key audiences.
4. Audience Engagement and Growth
- Identify and engage with senior B2B decision-makers, influencers, and industry leaders across social platforms, esp. LinkedIn.
- Use data-driven insights to refine targeting and improve audience reach and engagement.
- Track and analyze performance metrics to ensure alignment with engagement and business goals.
5. Platform Management and Optimization
- Stay ahead of social media trends and platform updates, ensuring the company and its leaders leverage the latest tools and strategies effectively.
- Use analytics tools to track campaign success and recommend data-driven improvements.
- Implement and optimize strategies for LinkedIn Sales Navigator and other social selling tools.
6. Collaboration and Training
- Partner with marketing, communications, sales, and client success teams to align social media strategies with broader business objectives.
- Provide training and resources to senior leaders on social media best practices, trends, and tools.
- Serve as a trusted advisor to executives, offering guidance on content strategy, engagement, and audience growth.
