Sr Salesforce Marketing Cloud Developer

The Senior Salesforce Marketing Cloud Developer builds, implements, and maintains the marketing technology solutions that power multi-channel customer engagement, personalization, and lifecycle marketing. Working within established platform architecture and governance standards, this role executes high-quality technical builds across Salesforce Marketing Cloud and the broader CRM ecosystem — customer journeys, automations, integrations, and data-driven personalization at scale. This is a builder's role first, but one that expects independent thinking: identifying gaps, flagging risks, recommending improvements, and contributing informed technical perspective to the team's broader platform direction.

Key responsibilities

• Build, test, and deploy customer journeys, triggered communications, and lifecycle campaigns across Email, SMS, Push, Direct Mail, and other channels using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Audience Builder/Data Extensions, and Distributed Marketing
• Develop and maintain integrations between Marketing Cloud, CRM systems (Sales Cloud, Service Cloud), data warehouses, APIs, and third-party vendors to support real-time marketing capabilities
• Write and maintain AMPscript, SSJS, HTML, CSS, and JavaScript to support personalization, dynamic content, and automation logic
• Build and maintain audience segmentation and data models using SQL, ensuring data accuracy and scalability
• Execute campaign and platform work in line with established governance standards, including subscriber management, consent management, data retention, and compliance with CAN-SPAM, GDPR, and CCPA
• Troubleshoot platform issues, monitor deliverability and rendering quality, and resolve technical defects across marketing automation workflows
• Partner with Marketing, Product, Data, Compliance, and Engineering teams to translate campaign and program requirements into working technical solutions
• Identify and implement improvements to engagement, deliverability, and operational efficiency across owned platforms and workflows
• Evaluate and pilot new platform features, tools, and integrations, providing hands-on technical assessment to inform roadmap decisions
• Maintain clear, accurate documentation of workflows, integrations, and technical processes

About you

• 6–8 years of experience in Marketing Technology, CRM, or Marketing Automation development roles
• Advanced hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Audience Builder/Data Extensions, and Distributed Marketing
• Working knowledge of Salesforce Sales Cloud and Service Cloud
• Proficiency in AMPscript, SSJS, JavaScript, HTML, CSS
• Experience designing and consuming REST/SOAP APIs
• Strong SQL skills with experience building audience and data models
• Understanding of email deliverability, rendering, and compliance best practices
• Familiarity with data privacy regulations, including CAN-SPAM, GDPR, and CCPA
• Experience working in Agile/Scrum environments
• Strong communication skills and the ability to work cross-functionally with technical and non-technical stakeholders