Sr. Sales Accounts Executive

Job Overview:

The Catering Sr. Sales Accounts Executive is responsible for generating revenue and expanding the client base. This role involved identifying potential clients, building and maintaining relationships, and promoting catering services to meet sales targets. The Catering Sales Executive works closely with clients to understand their event needs, creating customized catering menu and proposals, negotiating contracts, and ensuring client satisfaction. Additionally, the role includes ongoing relationship management, sales tracking, and staying informed about industry trends to drive business growth. Catering Sales Executives may also contribute to marketing efforts and attend events to promote the brand. Strong communication, negotiation, and organizational skills are essential to succeed in this roles and contribute to the overall growth and success of the business.

Duties and Responsibilities:

1. Client Acquisition and Revenue Growth:

• Identify and pursue potential clients, including event planners, corporations, and individuals planning events.
• Develop and execute sales strategies to meet and exceed revenue goals, contributing to market share growth.
• Engage in business development activities and outreach to generate new leads and increase catering opportunities.

2. Proposal, Quotation & Contract Management:

• Create tailored catering proposals and quotations to meet client needs and align with business objectives.
• Negotiate terms and finalize contracts to ensure a mutually beneficial agreement between the company and clients.
• Ensure the contracts reflect the agreed-upon terms and are executed smoothly, with all clients expectations met.

3. Client Relationship Retention:

• Foster and maintain long-term relationships with clients to encourage repeat business and referrals.
• Address any client concerns or issues promptly, ensuring to encourage repeat business and referrals.
• Address any client concerns or issues promptly, ensuring a high level of satisfaction.
• Follow-up post-event to gather feedback, ensuring continuous improvement and client retention.

4. Event Planning & Internal Execution Alignment:

• Conduct site visits and tastings with clients to showcase the catering offerings and determine venue specifications.
• Collaborate with internal teams (e.g. Event Coordinators, Event Execution, Kitchen, Warehouse) to ensure smooth event execution and address any venue or service limitations.
• Work with Event Coordinators and other internal teams to ensure all aspects of the event align with client expectations.

5. Sales Tracking, Pipeline & Account Growth Management:

• Track sales performance and metrics, including revenue generation, sales targets, and client satisfaction.
• Manage the sales pipeline by converting leads to opportunities and ensuring timely follow-up with prospects.
• Monitor account growth and ensure that sales targets are consistently met and exceeded.
• Drive CRM utilization and data integrity by ensuring all lead interactions, deal stages, and account updates are accurately logged to maintain a single source of truth for forecasting and reporting.