Job title: Senior Paid Media Specialist (E-commerce)
Type of employment: Full-time (Remote)
Shift Schedule: 9:00 AM - 5:00 PM EST
High-Level Summar
yWe are looking for an experienced Senior Paid Media Specialist to join our growing digital marketing team. The ideal candidate has strong analytical and strategic skills, hands-on experience managing multiple client accounts, and a proven track record of delivering positive ROI and high-quality leads through Google Ads. This is a performance-focused role where you will manage, optimize, and scale campaigns—primarily focused on e-commerce paid ads—across Search, Display, and YouTube for various clients
.
About the Employ
erCanada's most trusted digital marketing agency, helping businesses turn their marketing investments into predictable, profitable growth through expert SEO, paid media, and data-driven strategie
s.
Company core valu
- es:Integrity & Transparency - We operate with honesty and openness in everything we do: from how we build campaigns to how we communicate results with clien
- ts.Results-Driven Excellence - We strive not just for activity or vanity metrics, but for measurable outcomes that help our clients grow their busine
- ss.Innovation & Adaptability - We embrace change in the digital landscape, constantly refining our methods and leveraging data and proprietary technology to stay ahe
- ad.Client-Centric Partnership - We treat clients as partners: tailoring strategies to their goals, staying responsive, and making sure they understand every step—not just delivering services, but building trust and collaborati
on.
Objectives of This
- RoleDevelop, execute, and optimize Google Ads strategies that improve ROI, increase conversions, and meet performance go
- als.Manage multi-platform advertising efforts, including Meta, TikTok, and YouT
- ube.Ensure accurate tracking, reporting, and insights delivery to support business decision mak
ing.
Responsibil
- itiesDevelop campaign strategies, including keyword research, audience targeting, and budget plan
- ning.Build, launch, and optimize campaigns across Search, Display, YouTube, Meta, and Ti
- kTok.Continuously monitor performance metrics (CPC, CTR, ROI, ROAS, conversions) to identify opportunities for improve
- ment.Implement and troubleshoot conversion tracking, GA4 events, UTM parameters, and CRM tracking integrat
- ions.Directly communicate with clients to provide updates, strategy insights, and performance rev
- iews.Prepare and deliver clear performance reports, insights, and recommendations to internal teams or cli
- ents.Conduct $A/B$ tests to enhance ad performance and user engage
- ment.Stay updated on Google Ads best practices, platform changes, and market tr
ends.
Required Skills and Qualific
- ations3+ years of hands-on & recent multi-platform experience managing ads on Google, Meta, TikTok, and Yo
- uTube.Strong English fluency for direct client communic
- ation.Strong expertise in e-commerce paid advert
- ising.Multi-platform experience managing ads on Meta, TikTok, and Yo
- uTube.Experience handling 10+ active client accounts, managing a budget of at least $100,000+ annual or $10,000 a
- month.Proficiency in Google Ads, GA4, and digital marketing analytics
- tools.Proven ability to deliver positive ROI and
- ROAS.Strong knowledge of keyword strategies, bidding strategies, ad structure, and optimization techn
- iques.Excellent analytical and problem-solving s
- kills.Ability to analyze data, identify trends, and present insights cl
- early.Solid understanding of tracking setups, conversion events, and troubleshooting technical i
- ssues.Ability to work independently, manage multiple accounts, and take initi
ative.
Preferred Skills and Qualifi
- cationsGoogle Ads Certification (Nice to
- have).Experience with HubSpot, Unbounce, SEMrush, Ahrefs, or similar
- tools.Knowledge of Google Tag Manager and landing page optimi
- zation.Understanding of SEO fundamentals and how it supports paid
- search.Copywriting skills for ad cr
- eation.Dual monitor setup (Nice to
have).
