Sr. Marketing Manager (FMCG/Retail)

8-10 Years

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Early Applicant

Job Description

Key Responsibilities

Marketing Leadership & Strategy

Lead and define the companys marketing strategy across four key pillars: B2B, B2C (retail), e-commerce, and digital platforms (including website)
Develop long-term brand positioning and growth strategies aligned with business objectives
Drive annual marketing plans, campaign calendars, and strategic initiatives

Campaigns, Activations & Promotions

Spearhead strategic campaigns, product launches, trade marketing initiatives, and brand activations
Oversee events, in-store promotions, and digital campaigns to maximize brand visibility and sales impact
Ensure consistent brand messaging across all customer touchpoints

P&L & Budget Management

Analytics & Commercial Performance

Leverage data and market insights to drive decision-making and strategic adjustments
Monitor sales performance, consumer behavior, and market trends
Collaborate closely with Sales and Operations to align marketing initiatives with revenue targets

Branding & Planning

Strengthen brand equity through consistent messaging and strategic storytelling
Lead brand planning processes and ensure cohesive brand identity across channels
Guide packaging, creative direction, and product positioning

Cross-Functional Collaboration

Work closely with Sales (including L&D support for sales enablement initiatives), Trade Marketing, and E-commerce teams
Partner with external agencies and vendors for campaign execution
Provide leadership and direction to the marketing team

Qualifications