Sr. Marketing and Business Development Manager, Philippines

As the Sr. Marketing and Business Development Manager at MOONTON Games Philippines, you will be the driving force behind expanding the Mobile Legends: Bang Bang (MLBB) ecosystem across the country. This pivotal role focuses on forging high-impact brand partnerships, spearheading grassroots campaigns within local communities and educational institutions, and guiding a dynamic local team. If you are a strategic relationship builder passionate about gaming and scaling innovative marketing programs, this is your opportunity to shape the future of MLBB in the Philippines.

Your Responsibilities

Strategic Partnerships & Business Development

• Spearhead Brand Alliances: Identify, negotiate, and cultivate long-term partnerships with top-tier local brands to acquire new players and elevate the MLBB brand presence.
• Develop Exchange Models: Create innovative resource-exchange models with partners to maximize target audience reach and enhance local market influence.
• Stakeholder Management: Forge strong relationships with key stakeholders—including school administrators, student organizations, and government bodies—to secure support, ensure regulatory compliance, and mitigate legal or reputational risks.

Grassroots & Ecosystem Expansion

• Drive Local Publishing: Architect and execute scalable local esports and publishing programs designed to accelerate user growth, with a strong focus on educational institutions (primary schools, high schools, and universities).
• Community Penetration: Strategize and implement grassroots ecosystem programs (e.g., barangay-level penetration) to drive MLBB adoption among young, high-potential users.
• Resource Utilization: Explore and leverage resources from government or educational departments to amplify grassroots campaigns and institutional adoption.

Team Leadership & Operational Excellence

• Lead and Inspire: Direct the growth of the local Philippine team, actively developing their capabilities and fostering a high-performance culture.
• Market Strategy: Formulate overarching market strategies that align business goals with local consumer insights and available resources.
• Process & Performance Management: Define, track, and analyze KPIs for all initiatives. Establish robust Standard Operating Procedures (SOPs) and collaborate seamlessly with internal teams (Central, Esports, etc.) and external partners (agencies, local government units) to guarantee positive business outcomes.

Our Expectations Towards A Qualified Candidate

• Experience: 8+ years of overall professional experience, including at least 5 years dedicated to business development, strategic partnerships, or building scalable marketing programs. Experience in fast-paced industries (tech, gaming, or FMCG) is highly preferred.
• Networking & Sourcing: A natural relationship builder with a proven track record of sourcing, engaging, and securing impactful brand alliances. Existing networks with top local brands, gaming entities, and relevant government departments are highly desirable.
• Leadership: A minimum of 2 years of team leadership experience, coupled with strong vendor and partner management expertise.
• Strategic Execution: A strategic thinker capable of designing, implementing, and rigorously tracking scalable, data-driven marketing programs.
• Industry Passion: A genuine passion for gaming and a strong understanding of MLBB. Prior professional experience within the gaming and esports industry is a significant advantage.
• Language Skills: Excellent written and spoken communication skills in both English and Tagalog. Mandarin proficiency is a distinct advantage.
• Cultural Fit: Previous exposure to multinational or cross-cultural corporate environments is prioritized.

Unleash Your Potential at MOONTON Games

MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!

At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

Perks & Benefits

- Flexible working hour arrangements

- Work-In-Office meal benefits

- Unlimited office pantry snacks & afternoon tea arrangements!

- Exclusive in-game benefits

- Comprehensive medical benefits

- Attractive bonus structure

- Collaboration with a dynamic, global team around the world

- Rank promotion program

- Convenient & accessible locations

- Mentorship program for new employees to quickly get familiar with the business and corporate culture

- Annual company trip

- Fun celebrations during major festivals

- Team building activities

- Mental health & wellness initiatives

- MOONTON Talks & educational programs

- Exclusive game-themed gifts during special occasions

Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.