Sr. Ecommerce Lead

·      Plan, develop and execute an effective e-commerce strategy aligned with the company's goals and objectives.

·      Determine market-based trends, competitive landscape, and consumer behavior to refine the e-commerce strategy.

·      Manage and monitor product listings, descriptions, and pricing to ensure up-to-date information, on both e-commerce platforms and brand websites.

·      Coordinate logistics and oversee product availability and inventory levels to control stocks on hand.

·      Use Google Analytics and third-party analytical tools to analyze and monitor key performance indicators (KPIs) such as conversion rates, traffic, and sales to evaluate the effectiveness of e-commerce strategies and sales metrics.

·      Work with marketing team and developers to manage and optimize website SEO, social commerce, newsletter management.

·      Enhance online customer experience by creating user-friendly navigation and customer support via websites, social media, etc.

·      Work collaboratively with third-party vendors, including payment processors, fulfillment centers, and tech providers, to optimize e-commerce operations.